If you’re an internet marketer who makes money online, then your eventual goal should always be to try and sell a high ticket product. This is the single most effective way to monetize a website and is also a fantastic way to build your own brand and reputation.
So what is a high ticket product? Simple: this is something that you’re going to charge a lot of money for. There’s no strict definition of what a high ticket price is but the minimum is probably around $99 whereas you can sell for $2,000, $10,000 or even $100,000 depending on the nature of the item and your own status.
Why High Ticket is the Way
The obvious advantage of a high ticket item is that you can make a lot more profit from far fewer sales. Rather than earning $30 for an ebook, you might now earn enough to live on for a week, month or even a year by selling this one, high quality product.
At the same time, high ticket items make you seem more important and they help you to strengthen your brand. When you price your informational product, you are simultaneously valuing yourself. If you are willing to sell your time for $10 an hour, then people will think you’re small time. If you’re charging $1,000 though? Then you must be the real deal.
There are more benefits too. One is that having fewer customers means that you have less managing to do, fewer emails to answer and fewer complaints. Another is that high ticket customers actually tend to be the best type of customers who have the fewer complaints in the first place!
And in this situation, you can now start selling a product that you really believe in and that really delivers quality and value. At the same time, you can care for each of your customers and give them the time and attention they deserve.
How to Get Started
The problem is that a lot of people don’t think that they’re able to provide anything worth a high ticket asking price and so they’re too shy to start asking for that much money.
This is of course not the case. There are plenty of things you can sell that will be worth $2,000 and more – the key is just to understand why people are willing to pay that kind of money and to find something unique and worthwhile that you are able to bring to the table.
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