marketing online Archives – Horne Isle Productions

https://www.youtube.com/embed/RzC6yu0WtzQ - Alright, so this question I'm gonna ask for you guys is what is the bare-bones effective strategy in digital marketing. I want you to first comment below. What is the one tactic or strategy that you are using in your business right now that you find the most success with or result, or any questions or insights that you have based on this question before you watch this video. So I want you to comment below, let me know. (slow hip-hop music) What are the bare-bone basics of an effective digital marketing strategy? So the bare-bone basics of an effective digital marketing strategy goes on three-folds. This is the same three principles I'm about to share with you. Well, first of all, I want you to comment below. Let me know what do you think in your mind today is the bare-bone basics of a digital marketing strategy? Do you think it's Facebook Ads? Do you think it's sales funnels? Do you think it's digital advertising? Do you think it's some social platform? What is the trend that you think is it? And I want you guys to comment below and let me know, or what's working for you, any questions that you have as you're watching this video.Now, let's go into it. So, the bare-bone basics of an effective digital marketing strategy ties into three core things. I share this with companies that are doing and just starting out, let's say, doing zero revenue or they're startup, to even business that are doing a hundred million dollars. These are the only three principles of a bare-bone digital marketing strategy. The only way to grow a business is you need traffic. You need actual people to notice about your business, pay attention to your business and follow you to be able to grow your business. The second thing is, once you have their attention, their focus, and their business, and they're visiting you, then you'll be able to convert that into leads. Now, leads is basically a fancy way of saying you need to have that communication channel established with that specific audience, so whoever you're selling to, the fitness space, the mom space, the business community, you wanna establish communication distribution channels to be able to effectively influence them, you know, send them value, add value, build that relationship.And that's what you do through e-mails, you do through messenger marketing, and you probably heard of right now when you go on chat bots, or you go on LinkedIn messaging campaigns or you do Facebook messaging campaigns, or on any platform. The social platforms are powerful because they give you a way to distribute your message with your target audience. That's the most important thing is the second point. The third point is revenue, alright, sales. How do you convert your traffic, your leads into actual revenue, profits, and cash flow in your business? You want to be able to turn that into three types of revenue: new revenue, new customers in your business. Ascension revenue: customers are existing with you, and they upgrade or buy more of your products or services or complementary things that fit within your business, product line extension or service line extension.And the third thing is the reoccurring revenue. You want people that are buying your product not just the first time, but you want them to buy with you over and over again. So those are the three things you wanna focus on is how to generate more traffic, get people to go into your business, they pay attention to you, ABC Company, they pay attention to your brand, they consume your content, they join your email list. They join your Messenger, they join your LinkedIn, or if you're B2B, they join your Facebook group, and they're saying, hey, I want to start that communication process with you.I want to learn more about your business, and how you can solve my problems, and provide me with the result I want, and then I'm willing to actually take my hard-earned money out and then spend it with your business and actually pay $20, $50, $100, $1000, $2000, whatever amount your product or service costs. And then they're willing to pay that into your business. I think the biggest principle that you can get from this, is that when you actually put a disproportionate amount of value with your target audience, and you build that up, then you're gonna be able to actually put more in the bank for them to invest it with you. So think about this: every time you give them a piece of content, you add value to them. The most effective strategy is this: you actually deposit money in what I call the value account. Now, the value account, when you send them a video, when you send them a piece of content, when they read your guide, when they attend your webinar, when they learn about your branding and all this stuff, you're depositing value in your target audience's bank account, and then when it comes time to transact, let's say, or start that buying relationship, and they're willing to spend money with you, they're much more likely to spend money with you with you added so much more value to them.That's why content is such a very important play for every business, you wanna figure out what is the best way, what is the value? I'll give you an important question. What is the value that makes the difference to your target audience? It's a very important question. What is the value that makes a difference to your target audience? Deliver that to them, and as you deliver it to them, keep delivering, keep delivering, and over time, they're gonna reciprocate that, and they're gonna buy from you, because 80% percent, 60 to 80% let's say, of your target audience are not gonna buy from you the first time they see your message. You need that frequency, the multiple touchpoints between one, two, three, four, five, eight to ten touchpoints that are value-oriented touchpoints to make a difference. I think that's a fundamental principle. It doesn't matter what business you're in: B2C, B2B, multiple, audiences, product or services, doesn't matter.It's all about how much value you add to your target audience, how you increase the traffic, leads, and sales, and over time, the majority of that market, a hundred thousand people are finding about you, millions of people are finding out about you. How do you maximize on every single person instead of just the 5 to 10%, I'd say the 5%, that are looking for your product or services right now that wanna buy from you. Focus on the long-term strategy, and that's the most important thing.So thanks for watching this video. I want you to comment below if you got insights from this thing. What questions do you have? What is one thing that you learned from this video? How do you plan to add value to your target audience? What piece of content do you want to create? Anything. You comment below, I just wanna hear from you guys. The second thing, I want you to like this video. Third thing is I want you guys to subscribe, and hit that bell icon, because when you guys do that, you get notifications on future videos just like this, and also digital secrets and any videos that are being released to you guys. So, thanks for watching this, as usual, I appreciate you guys' time and attention, and I will see you guys in the next video.As found on YouTubeGet 100% Instant PayPal Commissions on All Products (swipe emails, gifts, custom timers inside...)