learn email marketing step by step Archives – Horne Isle Productions

https://www.youtube.com/embed/_fd89924gOg machine translation: Learn How To Do Profitable Email Marketing Marketing. no, no, email marketing is not dead. don't believe that. email marketing works, it works well, we do it every day I make money every day off emails guys. now, it is true that your emails may not work as good as they did ten years ago or five years ago but they work and the majority of our income comes off emails and I think most businesses that do it correctly there's the key do it correctly get good results in this video I'm going to show you how to build an email list how to make money off your email list and we're starting right now hey I'm J.R. Fisher welcome to my channel I appreciate you being here don't forget to subscribe big subscribe button other don't forget all notifications right next to that subscribe button there is a bell we got to ring the bell you got to turn the bell on why well because if you turn on all notifications I can let you know what I do new videos I can let you know when I go live you'll be a VIP part of the Fisher family that knows about this stuff before anybody else all right some email marketing super important not that hard to do you just need to learn some basics you're going to get them all in this video let's get going ok so what is email marketing email marketing is basically sending emails out to a list that you have and I don't recommend using somebody else's list unless maybe you're buying into their list but don't buy emails just just don't do that build your own email list it's gonna be a lot more profitable lot less work and you'll get better results out of it but basically what you're doing is you're sending your offer out to businesses to individuals to actually generate money now if you don't think emails work it's been proven that 90% of adults and 74% of teenagers use email on a regular basis so it still works don't believe the hype that it doesn't work anymore now emails are not only a way to sell people stuff but it's also a great way to build a relationship and build loyalty between your customers and your business or yourself number one you got to build a targeted list it's got to be a targeted list you don't want a random list you don't want a list of people who you know interested in exotic beers and people who like to decorate their house you know those Meiko together I don't know but I would certainly keep them separate for my email marketing purposes you want to make sure they are categorized we have several categories in our email list and you know I learn a survival food company I have a company that teaches people how to make money online and we keep those things separate okay so you've got to keep them separate now the best way to build your list is if you have a website and I know some of you do some of you don't but if you do is to convert those visitors into actual subscribers did you know that when people visit a website on average 80% of them will visit a website and leave and never come back to that website and never subscribe or ever buy anything from you again and that's exactly why I recommend eggs that pops okay exit pops are great you can do them through Kartra I love Kartra that's what I use if you don't know what Kartra is go down in the description there's a description down there it says Kartra you can click on it and when you do you're gonna go to a page you don't an opt-in you'd have to buy anything and there's a video that shows you how it works and if you're interested and you use that link you can actually get a trial for only one dollar now here's a cool exit pop I'm putting on the screen right here exit intent pop-ups direct user behavior to prompt them with a targeted campaign at a precise moment they're about to leave your site forever the smart technology can skyrocket your conversion so you see this one here is when I get you some recipes products events and coupons sign up now exit pops can really help you build your list as long as you giving them good content don't do an exit pop that says join our email list nobody wants to join your email list okay there was a time when we all enjoyed getting emails cuz we never got him but we get we get sufficient emails now okay we don't need to join your email list we need to get a benefit of joining your email so make sure there's a benefit there now the next thing I'll tell you number two is know your goals what are your goals what's your purpose so when you're sending out these email campaigns they should all have a different purpose they should not have multiple purposes within one ok these should be separate so one of your email campaigns should be a welcoming campaign to welcome new subscribers this should be emails that just go out and say hey thanks for joining our list this is what you can expect I'm going to give you you know three days a week and then every now and then I'm going to tell you about our specials and then we'll announce any webinars we have just give them a list of what to expect the biggest problem I see is that you know people will send out an email says thanks for joining our email list okay but what's gonna happen from here I want to know I want to know what it is now if you're sending one out that says we're gonna give me content and every now and then we're gonna tell you about a special that way they know to expect a marketing email it's gonna be coming later on and those people who don't want marketing emails can just go ahead and unsubscribe and you don't have a problem with spam or any of that because it gives them an opportunity to do so once they find out what they're gonna get from your list the next type of email will be to boost engagement okay this is where you want to get people engaged with your company it may be content it may be you know telling them that you're gonna have a webinar you're gonna have a training course and they could sign up for it so you're getting them more involved with your actual company the next form of emails is a nurturing email and what that means is I'm gonna give them content I'm gonna give them helpful hints I'm gonna give them downloads I'm just gonna give them information that's gonna make them feel better about me and my business and that way we're going to kind of nurture them make them feel good while they're on the list the next type of email campaign is a reengagement campaign now a reengagement campaign is gonna be directed to people who haven't opened your emails in a while who haven't clicked on anything in a while to try to get them reengaged you know you can say something like hey you haven't opened our emails in a while you haven't looked at our stuff in a while and I want to give you this you know $99 value you know widget for zero you know if you just click here and re-engage with our company so that helps a lot and then if they don't of course you want to take them off your list because all they're doing is bogging down your list you don't want people on there that aren't engaged the next form of email campaign is segmenting okay so I may want to segment my list maybe I'm selling pet products and I sell all types of pet products for dogs and cats and birds and all that and what I may do is I may send an email out that says do you have a dog do you have a cat you have a you know bird whatever it is and when they click there which one they have I can take them to a page with products for that but I can also tag them as a bird owner as a cat owner as a dog owner and later on when I go to some campaign out if I'm selling bird cages and I went to sell a lot of bird cages I'm not gonna send it to people who have dogs who don't have birds there's no point in doing that it's a waste of emails but a person could have a dog in a bird if they have both those tags they're gonna get both of those emails okay the next thing which is number three is understand the email types this is super important to do this one of the forms is promotional emails obviously a promotional email is I'm promoting something I want to sell something so that's a different form of email from all the other ones I've just talked about there's also transactional emails that you're going to want to send out that could be subscriber signup forms it could be welcome messages it could be order or purchase confirmations once they've actually bought something from you it could be acknowledgments of subscriber information once they've changed information now these types of emails are generally going to be automated and they're gonna be triggered by some dynamic behavior that the customer did to trigger this particular email number four I want to tell you know your audience this is super important that you know your audience you know what's going on with them you know who they are now Facebook Insights you know if you've got a Facebook page or a group or something like that you can actually use insights here and it will tell you you can see from this graphic on the screen it's gonna kind of tell you who your audience is which helps you target more people to get in your audience and get on your list the number five use technology wisely nowadays it's so much easier I know when I started out I started out with Constant Contact and I had a weber and I had Infusionsoft and MailChimp and all these different mail services but the best one now by far and I'm gonna put a link below don't worry you're gonna find out about it is Kartra, Kartra is the best because it incorporates so many of these other platforms all into one I got rid of eight pieces of software when I got Kartra. Kartra is amazing so if you're really working on building your business you want a long-term source to do this in platform you want to go down in the description now there's a link for Kartra it's gonna take you to a video absolutely free you don't have to opt-in you have to give a credit card or anything and it will tell you all about Kartra and what Kartra will do for your business if you're interested you can also get a trial for only one dollar one dollar pretty cheap and you can start off with Kartra and start building your list number six is create great opt-ins okay we need people to opt-in to our list we need that on a daily basis we are not getting opt-ins you know after a while you're always gonna have one subscriber since it's gonna happen email that's gonna go bad people are gonna stop using that email they're gonna change their email so you gotta constantly be building your list and you need great opt-ins now you can buy opt-in software but if you have Kartra it's already built into it I just told you about Kartra and they have they have opt-ins that already are proven to work and all you have to do is fill your information into these opt-ins and boom you can start collecting emails there's all types of opt-ins there's light boxes there's eggs and intent pop-ups and exit intent is nothing more than when somebody moves their mouse you know to the edge of the screen all of a sudden a pop-up will come up and say wait don't leave yet give my $29 report by clicking here usually you've all seen them those are great and they are built into Kartra and you get those with that software yeah for best results if you have a blog you may want to put some options off to the side you may also want to have pop-ups if they're exiting you may want to have pop-ups within your actual blog where they can click and a pop-up will come up and they can get that information so it you don't have just one okay you have different pages you have different places different types depending on what they're reading maybe they're reading about SEO on your site well you may want to pop up on that particular page that teaches a SEO the five rules to SEO or something along those lines make sure it's related to the page they're on number seven you want to play in your emails and follow-ups okay this should not be done haphazardly this should be an automation and you can once again build all this in Kartra a good approach to note is you want to think about the email frequency how often you're gonna do it now I like to send an email almost every day you also want to think about the types of emails cuz we talked about all those you want to have a rough idea of what that content is gonna be and of course the main action you know do you want to get subscribers you want to get sales whatever it is if you put those components down when you're writing your emails you gonna be a lot more successful I'll give an example here asana which is a project management type of software that you use online they send out four emails okay they'll still welcome you to asana when you sign up they'll tell you what you want to set up for let's say met next week okay I want to do X number of things next week you could put those in your system and then we'll have a plan your day with asana they send out a series of emails for that and then they talk about the actual goal of what your project is so they break it down in those four components and it seems to work pretty well for them number eight craft your subject line your subject line is so important your subject line should not should not tell them everything that's an email if your subject line is get 20% off on men's sweaters today and it's a woman reading it or it's a fourteen-year-old boy I guarantee you they're not gonna open your email because they already know what's in there you know I like to put a little bit ambiguous type of subject lines to get them to open the particular email a subject line is for nothing more than to get them to open it I've use subject lines like boom this just happened or I can't believe this just happened or did you see this in the news shorter subject lines will get higher open rates than long ones that describe everything is in the email because I don't need to open the email if you put everything in the subject line now here's an interesting graph I'm going to put up here and it shows you the message with this subject line length and how likely they are to open it and what the read rate is and you can see it's pretty high on the beginning there where you have zero to ten words and 11 to 20 words and it's also pretty high when you have a whole bunch of words but right in the middle there not so high so I would suggest you doing shorter ones or much longer ones next thing you're gonna do number 9 is write your copy make sure your copy is clear and concise make sure you only have two or three sentences per paragraph make sure the font is big enough I like to use a 20 if you use those rules or emails gonna get read a whole lot better and number 10 you want to focus on your email design okay make sure it's a clear clean crisp design don't have tons of images in there don't have a whole lot of different things for them to do have one thing for them to do in that particular email whether it's download something whether it's buy something whether it's opt-in for a webinar with just one thing per email and then the last thing number 11 test and tract you can't send out emails and never look to see if anybody's open them see if anybody's clicking that's the whole purpose now it's a good idea to split test where you have two different headlines or two different images two different messages if you do that you'll be ahead of everybody else because most people don't check their analytics now get Kartra which is down below here and it'll do all that for you automatically it will send half of one type of email out to your group and then half of another type it does it automatically it gives you all the statistics and then you can decide based on the numbers which one you want to keep okay guys so that's it for your email course here today I hope you enjoyed it don't forget to comment below super important that you do that let me know what you've tried what you haven't tried maybe some email providers you tried I love Kartra give me a reason not to use cards right it reason not to use Kartra maybe you can I can't put your comments below don't forget to subscribe if you have questions put those below to after you subscribe there's this there's this there's a bell there's a bell right next to the subscribe button why wouldn't you hit that why wouldn't you and then turn on all notifications that way you'll become part of the Fisher family the VIP group that gets notified before anybody else I mean you're ahead of everybody else you get a jump in front of the line and hear these videos for anybody else you have to go searching for them that is awesome thank you so much for listening to this video and I'll see you in the next one As found on YouTube Get 100% Instant PayPal Commissions on All Products (swipe emails, gifts, custom timers inside...)