What is AdMob? Google AdMob makes it easy for developers to earn money from their mobile apps with high-quality ads. AdMob maximizes the value of every impression by combining global advertiser demand, innovative ad formats, and advanced app monetization technology. Why show ads? Showing ads to app users allows you to create a sustainable source of revenue to help grow your business while you focus on building and developing quality apps. Advertisers get to reach new customers, and users can discover relevant products and services – while enjoying apps for free. So it’s a win for everyone – developers, users, and advertisers. How Google AdMob works Ads are created and paid for by advertisers who want to promote their products or services to app users. Once you create space for ads in your app, AdMob works with advertisers who pay to show ads that are relevant to your users. The Google adMob network As one of the largest global ad networks, Google AdMob works with millions of advertisers who compete for ad space in your app, from the largest global brands to the hottest new direct-to-consumer start-ups. That means more demand, more relevant ads for your users and more revenue for you. Ad mediation Cast a wider net by expanding advertiser demand to third-party networks. AdMob does the heavy lifting to make sure you’re showing ads from the highest-paying networks – and earning the highest cost per thousand impressions (CPM). Hybrid revenue models Combine your in-app advertising with other revenue sources, such as in-app purchases (IAP), to create a balanced and sustainable source of income. Ad formats By delivering the right ads to the right users at the right time, you can continue to give users a great experience while monetizing your app. You can choose from a wide range of formats, including: \tRewarded: Ads that users can choose to engage with in exchange for in-app rewards, like bonus points or an extra “life” in a game. \tNative: Customized ads that look and feel like a natural part of your app. \tBanner: Rectangular ads that can be anchored to the top or bottom of the screen. \tInterstitial: Static or video ads that can appear at natural breaks or transition points, creating engaging brand experiences without disrupting the app experience.