– Whether you’re in affiliate marketing, selling digital or even physical product or some services, there’s only one way that you can make money, and that’s by closing sales. You can do everything else right but if you aren’t making sales, you aren’t making money. Hey, it’s Suzanne from SuzannePerkinsM.com and in this video, I’m going to walk you through the different techniques that you can use for closing sales in your online business. Now this is the first video in a series all about closing sales online, so make sure to subscribe and turn on those notifications so that you can get all the videos. Now probably the simplest method for closing sales when you’re first getting started or if it’s a high-ticket offer, is over the phone. While This might not be a super sexy automated way to make sales, it’s just
honestly really effective, learning how to call those leads, offer a solution to their problems and close the sale, and it’s a very valuable skill set.
And yeah, it takes gumption but if you really want to make money quickly, it’s what you do. While it’s usually scary for people to get started doing that, you get better and better the more and more practice that you do. Plus, you really get to know your customers. As an added benefit, you get really good at knowing them and when you’re talking to them constantly on the phone, you get to know how to help them in the long term, and you can create content for them or just copywriting on
sales pages or whatever else because you’re learning their language, what their common pain points are, what their common struggles are, what their common goals are, right? All this information is really, really valuable as a marketer.
Now the higher price your offer, the more effective the
phone calls will be for you over the other method. I focused my digital marketing
simply generating leads and then I would call those leads, see what offer that would help them out and expose them to the
information and close the sale. Still not my favorite but
I’ve gotten good at it, and why did I do that that way? Because I understood that the fastest way to bring in money into my
business was by calling leads, and my reason for building
my business online was to replace mine and
my husband’s income, and that was enough of a driver for me to get uncomfortable and
do what needed to be done. Okay, now another method for closing sales is through email. Again, this is one of my many reasons that you need to be
building your email list. Not only can you invite your email list to check out another
method for making sales like a webinar or a
challenge course or whatever, but you could also
directly make them an offer through the email. The more you nurture your list by providing great information
and great content to them, the more receptive they
will be to making purchases.
Now, the higher the price the offer is, the more convincing or warming up that will be needed to be done in order for them to purchase, so if you’re directly emailing
an offer to your list, it will work best with
lower-priced offers, not higher-priced ones. And number three is a sales page. Common technique online
is to directly send people to a sales page. There’s usually a ton of information with really good copywriting
all about the offer, and because of the skill
needed to put together an effective sales page, this is something typically done as you get
a little more advanced in your marketing techniques.
Also, the higher the price point, the more warming up that would be needed. So I would keep this also
to lower-priced offers. Now the fourth method
is one of my favorites, and that’s challenges. This is where you give
people short daily lessons, often with an assignment or two over a series of days,
and on the final day, you make your pitch for your offer. Obviously, this all needs to be congruent, the content of the challenge and the offer that’s being presented all need to match up and
be a way to help them and help them proceed to the next step, to help them solve a
problem that they’re facing.
These need to match, in that
they need to be pointing them to the same goal, the same end or somehow complementary to one another. Now there are several ways
to deliver this content. You could use Facebook groups, and you can use your own membership site. Even email or Facebook messenger bots. What’s great about this is that
you’re building familiarity with your audience with daily content, really ranking up that
know, like, and trust factor that is needed in order for them to make a purchase from you, so they are very open to hear your offer when the time comes. Now the fifth method to make
sales in your online business is through webinars. This is also one of my
very favorite methods for making sales. It can be fully automated, and when you get good at it, it can provide a very large income stream for your business. So when you have a good webinar in place, you really only have to
worry about generating leads or getting registrants
for your webinar, right? Which can be done both
organically and through paid ads.
Now a good webinar, it
provides great information and offers a paid option for them to take the next step to
help solve their problems. Now if you wanna check out a great affiliate marketing
program that takes care of all the closing for you, then you definitely wanna click the link at the top of the description to check out my number one recommendation for making money online. Please, please know
that I am in your corner and I am on your side, and I’m right here to help you achieve the time
freedom and financial freedom that you and your family deserve. So subscribe, so that I
can help you do just that. If you’re new to my
channel, give me a shout out in the comments. I would love to welcome you to my channel. Make sure to check out the
next video as it comes up and give me a big thumbs up if you got valuable information from this, and again, I’m Suzanne
Be awesome and I will see you soon. (upbeat rock music).