My son Clayton and I went out for dinner the other night and I asked him to pick whatever restaurant he wanted to go to. He said he was in the mood for some roast
beef and he decided we should go to Lion’s Choice. As we were walking in the building, there was a beautifully designed sign on the glass door that said, “Follow Louie on Twitter & Facebook.” I was left to assume that Louie the Lion is their mascot. I was also left to assume why I should follow him on Twitter and Facebook. Do you know why? It’s simple. They gave me no reason to follow Louie. As much as I like the roast beef sandwiches, they sell, I have no idea why I should take my time to do that. Their social media marketing people forgot to let me know what was in it for me and until they tell me the benefits I will receive if I do, I won’t be following them on Twitter or Facebook.
What are some common social media marketing mistakes?