horneisleproductions.com

Chapter 4 is marketing on the web The learning objectives from this chapter
are How firms use product based and customer based marketing strategies Communication with different market segments Identification of customers' characteristics
as they move through The customer relationship life cycle Advertisement on the web Email marketing strategies Technology enabled customer relationship management Creation and maintenance of brands on the
web Businesses' use of social media in viral marketing* What the star implies: Links marked with a * mean that we will receive a commission if a booking or a specific action is made via the linked provider. There will be no additional costs for you. Also, we won't receive any money just by setting links. campaigns Search engine positioning tactics and domain name selection strategies So we will start with marketing strategies Companies can use the principles of marketing strategy And the four Ps of marketing such as Product price promotion and place To develop a marketing mix that achieves their goals for Selling and promoting their products and services online Some companies use product based marketing strategies Some other companies use market based marketing strategies The web enables companies to mix these strategies And to give customers a choice about which approach they prefer Many companies are using story telling techniques to establish Consistent branding across all media channels they use To connect with the customers Our next topic is market segmentation Market segmentation using geographic demographic and psychographic information Can work as well on the web as it does in
the physical world The web gives companies powerful added ability to Segment markets by customer behavior and life cycle stage Even when the same customer exhibits different behavior in different visits To the company's site These additional segmentation capabilities
can lead to One to one online marketing* What the star implies: Links marked with a * mean that we will receive a commission if a booking or a specific action is made via the linked provider. There will be no additional costs for you. Also, we won't receive any money just by setting links. approaches That result in greater relationship intensity Than most non online approaches Companies have developed a number of ways to Categorize customers in these relationships And can design marketing* What the star implies: Links marked with a * mean that we will receive a commission if a booking or a specific action is made via the linked provider. There will be no additional costs for you. Also, we won't receive any money just by setting links. messaging tailored to customer needs Our topic number three is online advertising Online advertising has become more intrusive Since it was introduced in the mid 1990s Even though research has shown that users Find such ads to be irritating Companies are using various types of ads including Banners pop ups pop behinds text in line text interstitial To sell products and services online So the following power point slides they should Show different types of online advertising
techniques Like pop up ad pop behind ad pop up blocking software Interstitial ad and so on Permission marketing* What the star implies: Links marked with a * mean that we will receive a commission if a booking or a specific action is made via the linked provider. There will be no additional costs for you. Also, we won't receive any money just by setting links. and opt in email offer
alternatives That can be used with or instead of web page ads Context sensitive text ads are a rapidly growing form Of online advertising that users find less
intrusive Than other online advertising media Our next topic would be management of relationships with customers Many companies are using the web to manage their relationships with customers By understanding the nature of communication on the web Companies can use it to identify and reach
the largest possible Number of qualified customers Technology enabled customer relationship management Can provide better returns for businesses
on the web Than the traditional unaided approaches of
market segmentation And micro marketing Our next topic is emotional branding versus
rational branding Firms on the web can use rational branding
instead of the emotional Branding techniques that work well in mass media advertising Some businesses on the web are sharing and transferring Brand benefits through affiliate marketing
and cooperative efforts among brand owners Others are using viral marketing strategies In online social media to increase awareness of Their brands and of their customer bases Our last topic on this chapter is Search engine positioning and domain names Successful search engine positioning and domain name selection Can be critical for many businesses in their
quests For new online customers The most important thing in this chapter has been that companies Must integrate the web marketing* What the star implies: Links marked with a * mean that we will receive a commission if a booking or a specific action is made via the linked provider. There will be no additional costs for you. Also, we won't receive any money just by setting links. tools they use Into a cohesive and customer sensitive overall marketing strategy This is essentially our chapter 4

As found on YouTube

Get 100% Instant PayPal Commissions on All Products (swipe emails, gifts, custom timers inside…)

READ LATER - DOWNLOAD THIS POST AS PDF >> CLICK HERE <<

Leave a Reply