We talked about the false expectation that if you build it, they will come. Putting out several money buckets to monetize the site for when visitors arrive is just the first step. You also have to heavily promote the site to get visitors to show up. As a single person online, you don’t have the same resources to advertise a massive campaign on television, radio, and in newsprint. Instead, your choices are going to be limited to what you can do online. Prime the pump by starting to toot your own horn as quickly as the sites go up. Have a marketing campaign set up to go with content to distribute; then when the site goes live, you can start the promotion. Here are some simple methods that you can use to promote your site online.
SET UP EMAIL SIGNATURES
Set up different email addresses for each website and add an automatic signature that promotes the site or a recently featured product or service, CPA offer, or anything else that can make money for you. Now, when people email the site and you respond, the signature is inserted and automatically promotes something of value to you and to your customer.
SEND OUT PRESS RELEASES
Write up press releases for all new products and services that you are offering and make sure to go online and add them to press release sites. You can buy a service that will take one press release and post it to multiple sites. As long as you have your Web address and what you are offering, it’s a great way to promote across the Web and to gain more traffic to your site.
WRITE INFORMATIVE ARTICLES
You can also submit informative articles to article directories for free. If you write up a great article and it gets lots of attention, it can bring loads of traffic to your site. In the resource box included with these articles, you are allowed to post two links. Choose what you advertise there carefully and be sure to stay within the terms of agreement of the site for those links.
UPDATE YOUR SOCIAL NETWORKS
Use an automatic service like Ping.fm to send out status updates on new offerings to all of your social networks. This way, you centralize those functions, but still get the word out to everyone.
Alternatives to Ping.fm
Since Ping.fm hasn’t been around for nearly 10 years, people have to rely on other websites to do their social media marketing and posting. Luckily, the world of social media has changed vastly, so there are plenty of options to suit each individual’s social media networking needs.
- Hootesuite – Hootesuite in itself is one of the best companies to exist since Ping.Fm. The website can post to many social media accounts: Facebook, Instagram, Youtube, Linkedin, Twitter, and Pinterest. Anything a person needs to do on their social media account can be done through the website. This is a feature that Ping.fm did not have. There’s no need to check the actual social media accounts with Hootesuite. That being said, while Ping.fm was free, Hootesuite is not. It cost anywhere from $29/month to $599/month to use this program.
- Loomly – Loomly brands itself a social media calendar that “never runs out of inspiration.” Not only does Loomly let users post to their socials from their website, the program also gives them ideas on what to post. The program is a great marketing tool. The Loomly team will create ads and posts that the user can either approve and post, or reject. These posts can include photos, videos, links, stati, and so much more. Plus, the program lets users create content that caters to their audience. The program costs anywhere from $25 to $249/month, but it does include a 15 day free trial.
- Metigy – Another great social media marketing tool is Metigy. What’s most important about Metigy is that, like Ping.fm, it’s free. The blog is easy to navigate and includes many helpful features like: automated reports, professional assets, learning resources that help with marketing strategies, and a creatie palette that can inspire images, hashtags, and other kinds of content. This brand helps users make the effective choices, and at no necessary cost. Those who want more features, however, can pay for plans ranging from $25 to $149/month.
- SocialPilot – SocialPilot is a wonderful program for posting onto all types of social media networks. The program includes publishing options and lots of marketing tools. Not only can customers post on their socials through SocialPilot, they can also schedule the posts from later dates. Plus, the website includes features for analytics, Facebook Ads, emailing, collaboration with team members and clients, and so much more. People who invest in SocialPilot can use it to improve and post on their: Facebook, Twitter, Instagram, Linkedin, Google My Business, Pinterest, and Tik Tok. The price of this program ranges from $25.50 to $85/month with a free 14 day trial.
- Buffer – Buffer is another great Ping.fm alternative that has a free plan. The website has a visual calendar that lets customers schedule their posts every day. The program works with Instagram, Facebook, Pinterest, Google +, and Twitter. Users can check their social media feeds through the Buffer feed, too. The company has two different programs; one that publishes posts and one that analyzes the posts. The pricing for each of these programs ranges from $15 to $90/ month. This is one of the closest programs to Ping.fm.
- SocialBakers – SocialBakers is a marketing tool that is specifically beneficial for small businesses. The program is very important and great for those that need help with their social media marketing. The website includes: social listening, listening and intelligence, publishing and scheduling, influencer marketing, social media management, and community management. The program is for businesses and costs $200-$400/month.