ISRAEL ALCÁZAR: To talk about digital marketing today we have Pedro Amador
who will present us with digital marketing strategies and everything that has to do with the
discipline of authority in Google (SEO) Pedro Amador is part of the AECOP association.
First of all, thank you for wanting to talk to us this afternoon about digital marketing strategies
in this marketing webinar. Thank you for sharing all that
knowledge you have about this world of online digital marketing and that is often unknown
in marketing strategies and that you will also enlighten us with the authority on the internet,
specifically in Google (SEO). First, thank you for your
time and effort in this marketing conference.
PEDRO AMADOR: Good afternoon and a pleasure to greet the organizers of AECOP Madrid
who have wanted to have this online marketing conference. First of all, thank you all very much for accepting this
invitation and joining us in this very complicated moment that we have to live.
Thank you very much for receiving me at your home, being able to see you
personally and being with you to be able to
tell you some secrets of digital marketing and web marketing.

Today I want to talk to you
from experience. I am a Computer Engineer in addition to digital marketing,
I give motivational conferences, digital marketing happiness for beginners,
the future of digital marketing, etc. I am obsessive compulsive and I want to share with you
that a year and a half ago I started researching digital marketing. With a lot of knowledge on the Internet,
social networks, SEM, SEO, digital marketing, as many of you suppose,
I decided to put myself in first person to improve self-promotion,
also improving the AECOP website.

I began to study digital marketing strategies and very
deeply many things that I am going to share now, with the greatest
humility and with the greatest of illusions. I myself
admit that a year and a half ago I would have denied these digital marketing strategies.
I hope you like it because I speak from experience and you will see how
things have changed a lot in the digital market. To start talking about online marketing we start with an initial question.
Who has the power on the internet today? Now you can reply in the online chat.
Use online chat to answer who you think has the power in digital marketing right now.
Who do you think has the power of the internet? Now they indicate in the chat that it is the
Client, Google, the users, the millennials, they comment here.
When talking about the digital market, also the search engines Google, Amazon, Yahoo
YouTube, social networks, a bit of everything…

Let's look at this fun graph
with digital marketing for beginners, I am one of those who personally , I told you, that I connected to the Internet at the Autonomous University of Madrid. When the
Internet started, it was already there (I'm not talking about the Arpanet of 1975), I mean when the digital world started
back in 1996, I already started using digital marketing strategies.
I remember that his browser was the Mozilla of its time, no, no,
sorry about Netscape, the truth is that he told me about AltaVista and I don't know if you remember what the world was like before. Messenger, Yahoo, Google. We have seen how everything has been happening, and the world has changed rapidly. If you notice in 1998 Yahoo refuses to buy Google for a million dollars. It was very peculiar. In 2002 Yahoo tried to buy Google for three million dollars and
Google refused. Year 2008 Yahoo refuses to be sold to Microsoft for 40
billion dollars. And then Yahoo! it
remained there Google continues to appear we began to see how Facebook, YouTube, do you remember? How did this go up? YouTube, Facebook went up… Yahoo began to go down and finally in 2016 Verizon was sold for 4.6
billion dollars.

Look at how Facebook grew, YouTube grew, Google began to
be a monster. We always speak, it is important, of
Western culture. Allow me to leave aside the eastern world (
I know there are people who are connected to Yandex or Baidu), but let's
leave that world aside. We focus on the
western world that I think we are going to share and as we are going to see Google was
growing. These are the page views of the websites per month Look at the madness of Google that
later bought YouTube.

Facebook out there that bought Instagram. A real madness. How everything has changed in
just 20 years. Only 20 years have passed and this has
completely changed. And the problem is that this is going faster and faster, each time it changes much faster, each time it goes faster. We have to be prepared, because this is very fast. Now, in short, I really like these acronyms FAANG+M.
There are people who put GAFA (or FAGA), well, however you want. If you notice these six companies: Facebook, Amazon, Apple, Netflix, Google, and Microsoft. We put Microsoft aside and curiously because Microsoft, if you realize, is
more than 25 years old, it is more than 20 years old because the ones on the left are not
even 20 years old: Facebook, Amazon Apple, Netflix, Google, Microsoft, these six
companies , these six companies are only six companies out of
the 400 companies that Standard and Poor's has – I insist Standard and Poor's,
which is a US stock market, has 400 companies.

Well, these six companies moved (in billing volume ) 15% of Standard and Poor's.
15% (maybe even more than Amazon now) It's crazy that there is so much power in only
six companies. These companies move more money than many countries in the world. They have the
real power. And his objective, I don't want to deceive you, his objective is to… let's see if you can guess in the chat… money money money CLIN CLIN CLIN
MAKE CASH. And here we have the reality is that today we have
Facebook, which, as you know, bought Instagram, which, as you know, also has
WhatsApp, with which Facebook is the part that we say we carry the most,
social networks identify with that part of Facebook. Then Amazon, which is the
shopping portal par excellence (we are going to leave Alibaba in the background).

Google you
have it there. Google bought YouTube, a
monster, and other generates a lot of things. You have (or see) Google Maps, Google Business, there are a lot of things. Google is a spectacular company.
Dominate searches. Anything we think to search we will do it on
Google. Then Amazon dominates shopping, in case you didn't know, Amazon is the third most used search engine in the world. There's Google, then there's YouTube, and then there's Amazon. What is moving is spectacular and they are also in the cloud market together with Microsoft and
it is really that they move a fortune of spectacular. Then we have NetFlix dominating audiovisual content, and well, there are other agents,
not to go into too much detail: Apple, Twitter, Spanchat, Ebay, VK and many others.
We have some of the important and large companies and
now the idea is… How do we get these companies to
make money with us? Because if you realize this moves a lot. I'm going to give you a
real example.

I have spent a year and a half
thinking about how to explain these things and I am really going to give you an example so that we can understand everything in a simple way and know what this internet thing is like. Because I, you are going to forgive me, but I kick a stone, and
everyone is a digital marketing guru. "I'm going to make you a multimillionaire",
"because you're going to sell a lot of money" "I'm fantastic"…
and then forgive me they are so stupid, or donkeys, so [ __ ], that they confuse
marketing with sales. So let's try to nail down the basics.
Let's imagine a restaurant in Paris 10 years ago. The question I ask you is how to do digital marketing? Do you want to tell me a little in the chat… what do people put on? Iván says that influencers should go,
for example. We are talking about 10 years ago, when the topic of
influencers was still not as famous as it is today.

Invite people you
know and with followers on Instagram, social networks. Invite known people
says another here. Topics like television. Mailing. A blog with a very
well done sales funnel. Flyers, radio. mouth to mouth Says Nuria says mouth
to mouth. Forums, mailing. Let
a movie be recorded, says Alejandra. Articles in the newspaper. Travel Guide. Gastronomy magazines. More flyers with discounts distributed on
the street as in the past.

Leisure magazines. Appear in forums, TripAdvisor,
banners. Take celebrities. Allow me to simplify, I see four important groups. The first idea would be to call as we have done all our lives. We can
call or send an SMS (today we would do Whatsapp) but about ten years ago we would make a call. Obviously, calling the President of the Government or a
Minister of Culture, for example, is not the same as calling our neighbor, who may be less of an influencer. That would be the first group, it is a one-to-one contact and we can do it ourselves, with telemarketing or with commercials. The second group is social networks
that I actively post on my Facebook wall.

Well, Instagram didn't exist, but we share on social networks. The third group is
placing advertising. We could already place advertising on Google, but we are going
to focus more on the advertising of appearing in a magazine, appearing in a newspaper, on television or on the radio. Advertising in large
environments is the third point. And the fourth point that you have not said,
I think if I remember correctly, this is the one that is for note. If you
realize we came out in the Michelin Guide.

I think we're all familiar with the
Michelin Guide if anyone isn't, it 's a fantastic tire guide
that recommends the best restaurants in the world. Going out in the Michelin Guide is
a status because you go out there , people already talk about you. Then
the Michelin Guide would also be a spectacular thing. To have one star, two or three, would be fantastic. But here comes an important point: to appear in the Michelin Guide, it is not to take a photo of my very pretty facade
and put it in the national press on the weekend in the best
newspaper. It's not doing commercials on television with beautiful people posing on
television. No. The Michelin Guide goes to your restaurant. Try the food. He goes to the bathroom. Try the service. Ask for the
ticket. Talk to the waiters and believe me. If you have a fault that your neighbor does not have… the restaurant next door will score better. And this is important to understand because it
is the best example I have found in years to understand how the
situation is today.

Step from the restaurant of 10 years ago to the digital marketing strategies of today. Let's remember digital marketing aims to
capture potential customers and how we are going to do it today. Just as
we have seen those four groups, we send it today and we see what
we have: one is email marketing and WhatsApp. We can send many emails to our subscribers and send to WhatsApp. We will comment a little this area for how to improve it.

Then we will also have the part of the social networks where it is no longer like before that you could put messages on your wall. Today we have to generate communities, we have to
get people to act. The third point is the paid campaigns where we have to learn to micro-segment. We have to use Google AdWords or AdSense to reach these people, or those advertisements on television or in the press (
they are less and less used). And the fourth point is the Michelin Guide,
I call it authority (there are people who continue to call it SEO -Search Engine Optimization-,
which in itself is one more part of authority) is to leave the search engines as number one.

We will see that Google requires authority, requires sharing
knowledge, that Google sees you as a reference. You have to build authority.
These four areas that he indicated to you are very important
in our day-to-day vocabulary as entrepreneurs, if we have a business to understand digital marketing. There are 4 areas to reach our
potential customers: one is to send an email, or WhatsApp (which we will now comment on), another is social networks, the third is paid campaigns,
with micro-segmentation, and the fourth is to gain
authority in Google and in other search engines. And to be honest, I've done a little bit of everything. But I am going to share with you from the heart that the market has become so specialized, it has become so complicated in the world of
computing, that today it is virtually impossible to be a
Seldon (Big Bang Theory) or to be a God, control the four areas of digital marketing. Managing all of them in your concept is almost impossible. That is why you have to specialize in looking for people
specialized in each sector of digital marketing. This is like when
we have a lawyer, the lawyer has common knowledge, but then it is very
good that there is a lawyer who is a criminal lawyer who helps you by going to jail,
there is a labor lawyer, the divorce lawyer, there are lawyers in
different areas and it is important to give With the right lawyer, I agree, believe me
in the digital martín, it is important to find the right specialist to
help you in one of the categories that we are going to see, now
there are specialists in email marketing, periods, they give me a few kilos and some ideas
so that we have clear ideas All first point be
careful with having I have the mind the body pedro because I have six thousand
subscribers to my blog or to my group I have six thousand or 20 thousand or one hundred thousand subscribers.
The design of this email from a few months ago is from the government of dual I am
living, it is not worth a couple of years and a half and I am involved because on Sunday the
government sends an email and it reaches my Gmail account and tells me that it is good spam how boring it was seeing the same thing I
buy my payments and I'm sure I came out subdued with the duty
waiting emails without spam what happens is that sometimes someone sends an Emailing campaign and
puts an image like this you see that what the image is giving us there is not nothing
there there is nothing that is vulgar or anything but when he sees an image the Hotmail
Gmail etc.

As they want to earn money like that mail he can't read it well
because it is an image on the bottom of the law but he pretends that they don't spend
as a caregiver what happens, you have to have a lot of knowledge of how to send
emails because maybe you have a hundred thousand sent media and only open four
thousand because it will take them spam if friends that is happening it is more those who are
specialists in these areas of email mar keting think about analyzing what
words can be por and dangerous in some language, for example, the word
without Russian is a pornographic word and sometimes you can get spam and you
say that you didn't know, I know, they are issues that you have to know, so pay attention
here what a little curiosity that when you request emails with many images
you can go to spam here we have an example of the growth hacking balloons of
these that we have here the people who send emails about which they have sold
some that are fantastic for those who now send emails well, they are pure
text but text because they ensure that this arrives and you are going to tell me pedro but the thing
is that I want to send a fantastic image that I have made because they have
told me that this generates a lot of impact well and I am one of those who prefer
that email it arrives or that it deletes I don't want it I only want the email to
arrive so the fewer images and elements that get the
mail server to spam you or much better to have this pre sente is a little tips
that I send you according to say that I send you that is a tool called mail
text in which you can send us an email from when your mail account
sent and a half for example at home and this tool the text and gives you a
email address you don't see what it says here measurement of correctness is already
telling us but send me an email to this address and mail mysteries sale
that many 888 with YouTube and sent an email to that text to that email
apostles okay and automatically SMS me answer how is my server.
Yes, my server is listed on bad domain lists .

If my email is well formatted, it
is well done and it can answer me, it gives me a note quite close to
how my mail server is, well, you will be surprised, friends, you will be surprised, the
company is that I have seen that it has a 3 or 4 when sending emails because
I understand it, that is, the administrators approve them, the company managers,
the managers do not know about these things, set up in a sense of mail three
years ago, four or five years ago, in agreement and then at that moment they told everything
very well and bye-bye and this is it so fast that it uses specialists to
audit you and buy them from time to time or it may happen to you that your
mail server is simply in spam and you become invisible although more
than 6000 correctly because it serves as mail it detects an image or something that does not
he likes it and makes you spam so my friends in the area of ​​email
marketing be very careful and secondly now with the topic of online chats
WhatsApp today people want to be connected one wants to enter a
website and there is a button where there is already an automatic chat so there are many
plugins for web marketing that allow you to put on your website and
assist your customers in real time you have to have employees you have to have
time or already he will know how to do it because here it is a crucial tool
I am not new as I leave you with some references such as Intercom that
has online chats and allows you to connect with your users in real time
I also imagine that he has seen that in Spain the Renfe machine that has a
virtual assistant or the one from Ikea, well a little bit of everything and in general I
recommend if you have not already tried WhatsApp Business for digital marketing and if it is
because it works with WhatsApp it is very easy to use
and for now it is free I am talking about a few months ago I don't know today because
this is the tiki-tiki of the machine with which we will see what it can be but
in the end I recommend taking a look and it will be a while to see how
WhatsApp Business is set up how you can chat how you can make groups start
sending campaigns and start doing things now that you want promoted in things
at the level of like him and Emailing well pass the WhatsApp topic to go to that
level and there are a lot of ideas and what taxes and suggestions and what about doing
because it has a lot I leave you some little tips the subject of email and WhatsApp is
that be careful with emails because they can go spam even if users
have correctly subscribed to your tourist mail mail with spam they placed the
caesar I have five thousand subscribers, it's best if you reach 100 because you're sending
an email with many images and working on it, you can start
thinking about personalizing the emails as much as possible the people who receive an email that has
their name what interests them is that they don't give them the generic thing because yes no,
people get very bored, you are internet users like I imagine you
imagine it and also remember that WhatsApp Business is a simple method
and at the same accessible and g little time to start catching real it will start to
work with this one- on-one interaction to go from email to
online chat WhatsApp etc.

We go to social networks social media
social networks and well we have met many influences that are
at home they were not going to four videos and we are going to enter communities it is
fantastic no good I am going to start with a question that is
going to be a bit provocative within digital marketing strategies . Israel what people are
telling me the question is do you think that Facebook is a social network that
answers having the chat yes or no Do not put a long thing.

Something short of yes or no. At the moment there are more yeses than noes.
Some don't and some say yes, not professional, well, they are winning more, yes, they are,
but someone from there comes, this is your objective, and now I insist
that it can break the mold a bit, but academically speaking, I already
say it very forcefully Let's see an example because I have
thought about and studied all of this if in China we say we ask today in China you
can express yourself that he answers yes or no, I can start to say that it corresponds in the cinema
you can express yourself yes or no well here yes that Pedro from at the moment
there is absolutely no depending on where and there is someone who says no
freely or yes with censorship excellent point the reality is that in
china you can express yourself yes or yes how can you be me because tomorrow
the plaza of that mining delight and how put purity now what are the
consequences because obviously there is censorship, that is, freedom of expression is
censored but expression, well, technically speaking, Facebook is
a social network because you are social ial by definition is a concept you when
you have a message you share it as n people several people and concluded
one person by definition and it is a social network to see well and you are going to allow the
point Facebook censors in case you did not know and censors because if
you see this example that is here we are the development are the first examples
from years ago that I don't know if you have to see the film of the peculiarity that
this woman has put me in the chat what seems best to us a little it is not known if
she is in marketing digital.

What did I do in the Israel chat, did someone know her or not, they do
n't comment on anything like that, well, they say that the woman who is elbows is actually elbows,
although first of all, the key to making breasts is
the example that is set academically, they are cones of the woman it is not the
breasts well this is an example that the censored image was censored because it
had an algorithm which has applied algorithm and thought to advise on
the woman's breasts because they are not the elbows anyway that belly that is there to the
part on the right because it is a gut because of a loss that
had also ended up censored what I did with this is that Facebook Instagram because
sometimes it has a censorship filter they are called Edge Rank in case you want to check it
It is the Edge Rank ( From Facebook).

I explained this years ago in my
digital marketing and digital marketing classes and people did not believe it. But
Facebook has a filter in which it decides for you, here
the message reaches you, you tell me now, but I have my friends and when I post
my wall, when I put my wall, enemies arrive, error arrives, whoever Facebook
considers wants to reach them, I will make an example that is important among
you you can have a thousand friends post a message and it does not reach a thousand friends or on
Instagram why because Facebook if for you here friends will find more
interesting information and it is so radical than Facebook and tries maximize
the time you spend on Facebook so if you post a message in which you
suddenly imagine yourself probably because I have done it no because I am married no
if I post a message with some women partying in Brazil I find that
the people wanted to comment more like why Facebook well this is morbid for
people perhaps to comment on it in the soap opera so if I spend several days posting
these morbid messages it gets hooked on my profile people are
provoked to look at these c bears and that is peculiar because Facebook works like this
the social networks try to hook you the longer the better but be careful
because it is a disgrace because it is not a group we have this article 13 of the
European Chamber that we talked about in the past that obliges content companies
type Facebook type Instagram type YouTube to review that
copyright rights are not violated, with which Facebook or Instagram or
the joker that we used to do 10 years ago was not cut off and you remember that we did not record
on Instagram at a wedding agreement to lower our people and our
money one day it may happen that there is
Shakira's music in the background to mention someone other than Shakira David Bisbal or
who inquires and it may happen at that moment that the algorithm's automatic filter
tells you that this video is not available with which beware of
my friends social networks censor by algorithm
with which it is no longer true that you share your message as you said
they decide that reality and this also forces there to be a concept that is
widely used today in which when you share a message or generate a clip
of a clip it is a cyber to the ground a shocking and provocative message with people no
they do not respond to that message no me For example, if I use this example in my
classes for myself and when you see that photo and I really don't know what you can imagine,
but I can't, the kit will not exist because of the past scholarship because I see how with
the woman it jumps for him ravine I don't know what you think
but I'm better than doing yoga the ravine has fallen and what's the name of the
possibility of writing and they look for you you click and then the best news
is one it's nonsense it's nonsense it 's [ __ ] but it's already clicked you've already
entered what they wanted digital marketing the vegetal neighborhood wanted to
capture your click here we have another more current this real newspaper the goal that I read to you
Queen Sofía hit by the coronavirus just found out text control doctor
in Za rzuela was a headline made like that and it still doesn't
imply that the queen is sick or something really, I don't know what
you think, look for your click and deep down nothing happened that you clicked and
agent the news and in the news it has advertising because in the end
they want me to die, so my friends, I'm going to show a good example of
social networks, a good use of social networks, of what it was like to start by using
social networks well, it's okay because we had thought that social networks
today it consists of posting 3 watts tree three tweets a week and they are wrong
this no longer works nowadays there is a community manager he has to be
posting daily they put information generating communities he has to be
continuously because if he is not going to appear he is invisible he is already speaking
with Instagram influencers who had 300,000 or 400,000 followers and who
said less and less about me because either invest if you advertise or the
social network does not earn and you have to earn money because the r ed
social wants to earn money I think we are giving you a powerful example that if you
use social networks very well and if you run actions they require
very powerful care and attention let's make an example of a person
called who goes to a train the virgin shines 30 like the bird because the
viking swinnen in England to a train to a to a train letter of the day England
from London goes to the bar and tasted a Glasgow and goes to the bathroom
and this boy enjoys and stops him bathroom to relieve himself and there is no
toilet paper do not clog the toilet of the Togolese there is not and
curiously I think it can generate a bit of grace curiously he cannot
think of a better idea because I do not know and this in my time I would have hit a yell or
someone can help this boy, sure better idea than to put out a tweet
telling him well I have a serious problem because I'm in the car such and such he's not 19 he's a
year old and I don't have toilet paper and he puts you on social media well
beijing train what bring and what there is a community manager that works very well it
detects the message it tells him hey what car are you talking about it's a real example of
ours in no joke from 2014 it's a real example and now he
obviously responded.

I'm in the car and they answer, hey, we'll send you
someone over there and they talk, notice that he responds by saying I've received the paper,
notice what an example of utility for the public service we usually use
social networks and the company has hidden them, these are powerful social networks
for interacting with users in a powerful way is not sending three
tweets a week that seems like a set of tools I knew
the founder of the 24/24 service a couple of months ago a tool that
connects you to all your social networks connects you to everything and it allows you to see in
real time when they talk about you and when they understand you and you can monitor who is
talking about you and how you can respond in real time something is happening and they
are mentioning you and you can give yourself messages and personalize messages and do
a lot of things I insist here the world has changed a lot it is no longer sending three
tweets three tweets a week it is to be for the user in real time to
pay for campaigns of people with whom is speaking ill of you and words right away
or people demand things and they are there on social networks for what they were created
for what works with this I give you three types of
social networks that I my point of view Facebook is no longer a social network
'Facebook' a company that sells data and we also give you the data Facebook
installs these are companies to whom we give the data and that sell
our data as a social network it is no longer very social it is a company that
sells data and it is also important here that has changed the size it does not matter it does not matter
if you say I have a million followers on Facebook
a million well you publish a post and a thousand see you because the important thing is not the
size of your followers in digital marketing, the important thing is how much interaction they produce your
messages and that interaction or you are continuously posting and generating
community, and digital marketing community, or new in the planet your community your social network
believe me because in exchange a lot that for the c payment campaigns that
we will now see if you pay well, if you are not invisible and it takes time and
effort to be on top, which is less, it showed some monster, I left it
because it consumed my life and finally the scripts are abused a lot,
this is something that really now with him with the virus that seeing
clip campaigns you see that they are really denounceable because if people put
some things and it is to generate a boom people click to share then it
is true that many theories are telling you that I wish I had
time now I can't explain that when you share bad news there is
more chance of sharing it than when it is good and because human beings are
like that then in the end share the morbidity share end buttons
the idea is to stop this and is to know how to use it by pressing it positively
paid campaigns I am not a specialist in this area I am going to give you three ideas and
we are going to go to the area that I like to change the most is
paid campaigns how important is it to make a campaign
payment add well, invest your money and put up an ad because Madrid is no longer going to lay down
lawyers and go to my page on Madrid about organs, not even put trips
Madrid and go so that it gives me the main page, it has an example but it was
in multi life a few months ago when you put this Montevideo
tourist trip in Barcelona I insist it is from Montevideo in Uruguay and the south of
Latin America and I put old man and I follow Barcelona and Google knows that I am in
Uruguay and automatically to piss on the page of that travel agency and he
quotes and puts me in Barcelona, ​​he arrives in Barcelona with that bis payment advertisement,
there is a payment advertisement or they automatically give him away or with
any airline he fills me in and he understands that I want to make a trip from
Montevideo to Barcelona.

She fills it in for me she fills it in because I
'm already a car I buy buy advertising today
you have to micro-segment and a large target audience my target audience is of such an
age of such a sex that they just collect the payroll that
Netflix consumes the narcos series but not the other's, not whatever it is, the
audience I want and when the only ones in sales the better themselves in minds and
put that ad and there it will reach the right person who induces
spectacular meditation, also now with him with the virus, for example, the
areas have pushed us since good because they cannot fly, so some of them will be
fixed vital and cheap bowling but in general things have changed a lot and
coming back is an example look at the important thing it is to hire someone who
also knows about the market here I am going to give two examples
when you search for and promote the word use online coaching because you
sign up for the mega course of the digital marketing memo and it will teach you how to place your
order online your online training and you are going to make gold and you are going to sell your
online courses and after becoming a multimillionaire because I am I am a multimillionaire
You just have to follow my four steps of my Di Marketing Strategy gital and with my courses you are going to make
gold Well the first thing is that it may come
very soon and it works very well for him but today, for example, in a campaign
to set up an online coaching course in Spain, a click costs 575
dollars in Uruguay costs 2 to 22 there is an abysmal market difference you have to
know what words to use what words are used that will spread 100 in one
country and in another but if we put a master's degree in marketing it is that in
Spain it costs 17 dollars an ad in AdWords like on Facebook the big one that
gives space to the one you like the most or the display and Uruguay costs 270 to
get a contrast and that as I change things by country obviously if you
put an ad for mate number one in Uruguay it will be clearer than Spain has
that no one is looking for mate knows the life that Uruguayans have, not now that you want

The important thing here is to give you three ideas because we
don't have much because here the competitiveness is very high and today, everyone in digital marketing
has their website and they all advertise. There is an extraordinary combativeness. Or do you include
digital marketing campaigns that guide what salary poster and landing page
exactly what to give to sell that I will give you an example I am a veterinarian and
I speak on the internet because these are the Madrid veterinarians with the
people between entering my page of discriminate veterinarians that will not
do much, instead it is a landing page on the landing page that they put
we put your cat to your cat he pointed out and who they put in the search engine query
in the cat care is for my cat my ad is already there and that go to my landing
page on how to check the cat care is the cat and below visit us that we take
care of your cat and we make that specific announcement for cats for Madrid
for example where we meet Barcelona where the best score for looking at inputs
that is here exactly cats in Madrid we will have a chance of selling but
believe me we will be throwing money away it's okay besides that nowadays you already know
that consultations are no longer lawyers Madrid people already with cell phones or
mobile phone you liked which is the best lawyer in Madrid yew locate and
Google will answer if you have to carry out campaigns of people who know what the
marketing that was done five years ago I don't know how to forgive what is done today with
which I mistrust those people who sell these magical things not today it is very
important to do things very up to date
and lastly you also have to know about bidding because there are very, very saturated things you
have to know how to bid and you have to know how to do the campaign properly And
sometimes it can be very expensive for an advertisement that we like in our sector,
but we have to spend the money correctly because otherwise we
spend more on web marketing.

These tools have compared to
social behaviors let's see an example. When you go to Facebook,
Cesar or a very nice little message has lived, welcome, or Jaime hasn't been welcome,
Miguel, you just got on, you just made your online coaching fan page,
welcome, why don't you make an announcement and spend your first ten euros or
$10 on your online Facebook campaign, right, and you put them on, you're
happy too, and there's a message that says a new campaign that hits a thousand people, it
's fantastic, and it's a fantastic day, and I don't know about you, as a bit, as an
automobile, and what this is about, thanks to yes you start to tell the story
of the milkmaid the story of milk – wasp you know the insurance the geese
all soft happier good second announcement you don't reach 1000 anymore
you reach 500 then curiosity begins to pique there I'm going to put a few more euros
and you they are going to manipulate they have
enough social engineering to manipulate you and get a lot out of
you today I am going to explain one thing to you a trick that I am going to explain that we try
in wholesale does not work with these e such aggressive companies and that is
wholesale because tomorrow with three neighbors from the office we will buy the
Nespresso capsules for our spare parts for the coffee machine,
imagine we need 100 coffees a day because if we compare it to the power on duty
then we Buying 100 a day is the same as getting together with everyone in the office and
buying 500 a day, our purchasing power is greater and we can tell
the coffee distributor to try, hey, we are 500 years old, the discount is true and
we will buy wholesale, we get together several and we will buy to the supplier of
Nescafé the wholesale capsules is more for next year if, in addition, instead of five
offices we are 100, because we both still seek to improve the business, improve the
price, right, and we have all done this,
well, my friends with Facebook with the most etcetera
Forget if you spend a thousand euros this year or a thousand
dollars for next year, even if you spend two thousand, it will not give you double the
return, it will give less.

Unless you hire it with
online marketing advertising agencies that buy kilos and kilos and there may be
discounts but in general, believe me that they are taking the most money out of you because they
have social engineering because they want to win and that the leader of a
spectacular way I am not going to give you an example is my website where you are going to see a
link to an article where you are going to see an article from a company that
cost two or three euros five years ago to put a pair of glasses on the market
and now it has cost them twenty euros after five years, that is,
it has cost them to place a part drop from three euros 4 by step in the
figure to cost five times more than it has happened good because these companies are
monsters and every time each Once you earn more money then that's why there
goes the point let's go to the fourth point friends means authority that is the authority that comes
out first in the search engine according to the first you have authority and
what happens to Google if you realize to Google two years ago or if more or less
the social networks Google had the plan because it
disappeared it can do what happens with Google that
said well gentlemen in social networks I've lost but now I'm going to take care of
when someone searches I'm not going to be sure that I answer your search
correctly you have to start thinking of Google as the michelin guide as I
do to get out the michelin guide help of some tips to change our idea
because it no longer discounted everyone it puts me at 4,006 something not a lie like a balance
in the michelin guide and if you ask yourself indie web when we ask to make a website
if you don't think actively a graphic designer comes to you we have passed a
marketing company and he says well who is going to see your website sure that their
administrations have asked well who of to have you a user has this
user who was going to see your website okay and that some dances usually respond of
course my regular client well look he is the handsome boy with a pet and young and such
is the girl fa ntastic infatuation no because my client is this fantastic
wonderful with the puppy that he traces of course he has mindfulness and deep down our regular client
whether we like it or not from this save me big brother in the stories of these
things where crimes are committed and I'm sorry they like it they don't see them that's not a
massive song they keep seeing me no I do n't see it but there it is we don't think about it
91 suffering victims it has this super quantum clock that tells me that the
biometric and such number and there it has its last phone of the imagination not that
for many users they have their usual phone and there are millions of users
and so the first point I discuss with the authority is that you do not forget that
one thing is what your young person is and we are going to see what Google sees
Google is able to enter your website as in the michelin guide I feel comfortable
restaurant goes to the bathroom if the bathroom does not work it penalizes you
for example if you have http instead of https if you are not sure it penalizes you
notably and if this doesn't work it's like not having a bathroom like not having
toilet paper in the bathroom whistles the toilet paper from
albal 30 paper and there's no toilet paper for more clothes than neglected okay well not
having https is a bad drop 'Google look You don't usually put all this on the
façade, you put the façade in an advertisement on Facebook or
on social networks, you put the photo of the restaurant on social networks
, it really doesn't smell, it goes inside and if you see something you don't like,
the hood that it is very important to be better than our competition I don't know in the first one but to be better than
the others and then what are you going to do then
enter the search engine and look for executive coaching Aragón who even comes out
who puts because he puts what he puts if you you realize 20 to 10 years ago they knew 10
results Google put results and there is advertising this changed a lot now there
is the concept of the semantic voice where the voice that depending on what you are
looking for, save one result or another is worth then sometimes they gave us informational results he
detects what he is looking for is that it is coaching they want him to
understand your search intention of course that all with this word
stay with this word it already tells us about keywords or keywords it talks
about search intention Google tries to know your search intention and according to
your search intention try to give the result that you are looking for information about what
coaching is now because I put Wikipedia
with questions that you are looking for information about buying a phone buying a cell phone well
it puts you from Amazon and puts you from Media Mark or put the return you put on now
I leave you see us products are not Google Business products what
are you looking for to drink coffee drink coffee well she puts you or go to the gym he takes you the
map and tells you which is the nearest gym he searches for my intention
understands your search direction and from there he gets a result there are
many more examples but we realize that when someone tells me I want to go
out first in Google and that in a map in a video in an
image in a frequently asked question in what finals that is important this changes
two years believe me also two years
and also the change so much that according to the norm and to the intense work of the room the
cell phone the telephone mobile with which he throws himself with what the ramón dt
because 60 70 percent of users usually with
their time of their mobile phone proudly trusts that they see that on their
40-inch screen in front of the house 50 to 60 of It turns wonderfully,
how beautiful, how new, but seventy percent of your
people see the web on a cell phone, on a mobile phone, which looks horrible and Google is
interested in that, and if it doesn't work, fine, then we're leaving.

But notice that there are
many more authoritative techniques, notice and 66 queries now and you have the
telephone at hand, the cell phone at hand, you can search, for example, how to make a video that
you have on your telephone, if you are looking for how to make a video, I do not know for sure, put it for a
moment, how to do it video makes an example to look for it now
if you look for how to make a video this afternoon the results I think more or less
come out half the world so forgive me if half the world doesn't come out
but I think half the world comes out if you scroll down almost to the end of the first
page you're going to see an article puts for Dummies
how to make ten-step videos you get to do like this so that I can see them without the
chat yes or they came out or this article comes out that I put here the image in the chat where he is answering
yes but well I don't know if you see that some images come out, it's true that you can get a
menu of those metadata that is different information from what
is on the web page I have made metadata to Google so that it appears there and that
captures the user you see it f Ijaros, whether you put it in the brain on the cell phone or on
the mobile screen, you can value people, it really
comes out on its own, but if you put values, value people, you can
put it, please, look for the phone, in the guardian,
value people, you can put a little crystals if you enter here what the first
or second knows depends on the country and you will see that they are some drop-downs below with
frequently asked questions today below the article that puts people as a
value and how they automatically answer you in my article they
answer you those metadata that is working for Google not working for my client
of the screen in my grandmother or my mother that to see what is very beautiful that is
working for data is metadata well very quickly there is a fundamental tool
that surely must be used a lot call Google Analytics Google Analytics
allows you to see all the visits of your web traffic to your website, your
customers and such, but today in 1010 two years if you want You have to leave authority and
enter Google Search with only Google Search Console is free because nothing and for
free and when you enter Google they were asked to explain to the people who
search what page they reach on your web page and the world environment when you have
low for Google you begin to see yourself eating what you like and be careful
because it is to see an example I hope you can see it now or not well and let's do something if you allow me
where there is in the chat tell me a question ask if the one you want I would like to promote
a title we are going to import a title from your next post that you
could come someone is coming out the house of your dreams in Zaragoza the house of your
dreams that in Zaragoza well we are going to set an example [Applause] what is happening
now Google I've done three examples I don't know what's going to
come out I don't know what's going to come out okay but notice that we're not
aware of this aspect but it's right now Google already has one it already
parses syntactically this is a p test in real time if it doesn't work
then you're going to forgive me but it has worked for us with an analysis in real time
knows perfectly what the subject and the predicate is the verb and knows
perfectly well what you are using the entities you mention and of each
sentence you know say what impact it has when communicating notice that the
first sentence of an impact of an is point of c4 the second bio position of the
best home in all the cancer zaragoza goes up to 0 9 also likes it more I insist Google corrects the faults
photographs we have at your stage and analyze what impact it
has on people Google seed and even images
knowing what is there is something spectacular I was doing
linguistic tests on texts and it is spectacular what can be improved in
authority just by changing the title and the first description
I think I really hope that if not then the questions then that are
three important points well one thing is what one wants I want that
when someone searches for [ __ ] gado is Madrid that the first comes out after this so that
when you dance there is a bit of publicity because what people seek to consult about
divorce in Madrid and there comes out a little bit of here bold planner or
intention to search but when we are in matters of authority we work to see
how you see youth on the web and when we see how Google had its website we
feed it so that it grows and that grows authority according to what I was
able to grow authority my web page that had about half a
million visits a year that no it is not bad managed to pass four million
visits a year in a past year of half a million through managing the authority
on the web without generating content a little bit but not much
making up making up what is the last four that passed 4 million so
in authority I am not going to enter here many a small one
keep in mind that your machine is going to look around your mind is up to date with an
hp tube cultivate data everything with a tube hits because and if you don't stop, it's a
hindrance, it has the visibility of some external link, it supports the links, they are not
so important, believe me, and have authority as soon as a correct text, some correct drawings,
a correct image, a correct video, are involved in issues of
authority to be evaluated, and with this In mind, those of me who are going to give
an example of a client of AECOP Madrid and who is the one who is sponsoring this
conference that you are seeing now, good about AECOP Madrid for those of you who do not know it,
It is an executive coaching association.

There are several in Spain, but AECOP is for companies and executive coaching.
Thus, if you are a certified coach or you join that association, you will
always be updated with the latest information and important content
in the world of executive coaching. He works a lot on the topic of business coaching
and making sure that people who have passed a certain degree of
certification have a consistent degree of value, so it does not give a degree of
quality to your professionalism and then as a
coaching professional, an executive had that section within a
lot of content that had a lot of content there were many professionals
making a lot of very good content with a good server or with a lot of
things but they lacked the makeup of Google they have bet because the important
thing is not only being on the internet but being visible on Google what has
seemed like a job we have done for several months
in fact we have done makeup of images look at the images on the
left the posts to the one on the right are the same weights we have only changed the
image only improved a little the texts the titles and the content I know the
videos on the right, we have made some videos, no, but as one of authorities and
I insist, we have not worked to generate a lot of new content but to improve it the brand
on the mask the makeup has done many techniques that are syndicated
we have used articles we have used many optimization and we are going to
reality quantitative data look at it we have gone from having no
impressions to having by multiplying against impressions no it has
gone from having clicks to not having to have a lot of clicks
this is authority this is to win general generate opportunities and this is a
part that makes the digital margin generate opportunities I bring people to see
on Google if now you search for example boss in
Google does, for example, internet web marketing.

For example, there is the boss, this is in
real time, I hope it comes out if you are looking for a boss and you will see that here on the first
page, to give an example , an article
from Aecop appears, this is alcohol authority, that is, when I look for a boss, it takes me an
article from AECOP that Google understands that it talks about how to be a good boss and that
is important and since there are a lot of this word,
this is authority, and it is not only a result of a demonstration, it is seriously
quantitative, if it is not just anything, because we have gone from being in words
Well, generally, to develop a little more rubbish, perhaps it is a seal of

I also did not say much to anyone if we have gone from having more powerful words,
such as asking the chief executive coach, we have to do a lot,
both in quantity and quality, it is a job of authority that allows
my content to have visibility and now if you allow me that what is out there
for AECOP Madrid can be tacos the person who later when
this visibility is twin rque is very
important what is raised when it goes out
of visibility we have done marketing so that it interrupts you it is that
Israel had the audio deactivated until we love you very well well continue your site you are
pedro please for a few minutes I will comment on the example that we have applied
thanks to pedro, well, as has been commented, pedro has done a
very powerful job of authority on the web page of duty and as seen,
it is a fundamental leg within digital marketing any
business company without an authority worked we are not doing well so now the
important thing that we have done apart from the authority all the authority strategy
that we have implemented is to monetize all the work that has been
done so what we have done is
in the blog that we have of articles we have implemented a panel of sales in
that sales panel what we do well many of you will know what a sales panel is
so you don't know is to capture contacts or what is Digital marketing calls
today leads that you have heard so much and we will tell you by informing you by warming up those
contacts to take them to our mission and in our case, the
objective was that more people join our association that they
become partners then we have Conjugating what this panel is with the entire
global strategy that Pedro has implemented,
you can see the example of the panel that we have implemented on the
website because if you enter any of the articles if you want to show it Pedro
if you enter any of the articles of the boss to no one for you to see an
example that in digital here has managed to gain authority and when
people entered the article if people like the article well below if people
like the title well below well here where little by little if you spend exactly
this is the entrance to a sales panel what we are really doing is
giving away a service in this case of his netbook everything is very chosen
because it preci You can only see the title of what the panel is you are thinking of
starting your coaching business but you don't know where to start it is a help at
the marketing level in this simple e- book but it is a gateway
so then what we do is take them to a landing page where we
comment on all the advantages of becoming a member, then within that panel it would go
from that landing page to another landing page that is all the advantages
of alcohol certification and in turn is accompanied by a sequence of
emails that do not they are really a sequence of
emails over time expressly for sale, what we
are contributing is valuable content like everything we are implementing
on the website and based on those emails we inform the contacts
until in the end, well, with the information about what we are
giving them because they are getting to know the advantages in this case of our
objective is that they associate with AECOP Madrid, not so that is a way like
so many or after me I am commenting on a little example that we have implemented
in AECOP there are other ways that we could be here in the entire webinar
commenting on other ways of monetizing but it is let's say the assembly that we have
done first of all the work that pedro of authority has implemented with
let's say a strategy that we have chosen for monetization of a person
who has a little remember that it is not incompatible that he can continue doing and
Emailing and doing and doing advertising For example he is on Facebook or Google for
fifty euros here is the result if here the question is I have opted to
implement the panel in two ways, either through Facebook chats or Google
AdWords, which is an entry way because we advertise, let's say
this first page that you are seeing on the screen, or directly by
organic when we talk about organic, it is just the opposite of organic duck campaigns
is based on all the work we have done
as traffic capture authority or from the web page already lead to this panel, so what we
have seen also because I have extracted it quite a bit with the results
since implementing the panel on social networks, but we have
realized that the data is being somewhat better or considerably better once Once
the panel has been implemented within the process of the web page itself because
the people who land here on the AECOP page are precisely already people who
either have a certain attraction to coaching or are interested in the
content of the page in some way, so let's say that it is not cold traffic but it is already
video so we are seeing the truth we are seeing good results
through the funk thanks paco we continue I would tell you that I transmit is that when
letters to someone who is on the web and in your article and there are letters the
email that is the user who to do and to
be more committed to you than when it has come to you through an
advertisement but finally from that we will see a point to a p something
interesting that it would be to share I am going to explain to you the digital marketing
portals it is worth for those of you who are davis like me who
am a bit of me there what they say that page pedro amador
digital dotcom this article is worth that you can consult it whenever you want that it is
updated because I eat good as a good agent of authority I update it
here you have that article updated with a little summary what we are seeing
today is worth here it is in this article is the page I remind you that if
you want the one that if you want the presentation send me a WhatsApp and I will
I'll send the PDF right away okay because this file that you see here is digital marketing
itself because the question is that I want to be honest to
erase from my head what they sell you online that they sell you that you subscribe
to an online course that you pay 20 dollars and then you forget and it makes you a
multimillionaire who only sells many and they are very good by the way but the
reality is and I want to be honest is that how do you start today and it
has still given me taiz you need immediate results or I eat my body and
I want to mediate tomorrow if you want to sell tomorrow
don't complicate your life okay design some powerful landing pages
that are like I told you veterinarians for the cat veterinarians
for the puppy and the vet for the hamster it's okay and do paid campaigns if
you want to rely on social networks or email marketing but if you want
immediate results go to paid campaigns the ceo is not going
to work for you no matter how much they tell you they're going to do the SEO or in the perfect authority is
not going to work because it requires a little time and whether we like it
or not it is a cycle, it is an investment that tomorrow you are going to do it and you will
release the cash again the cash the cash and as I have Said each time it may cost you a
little more the first point second point you tell me
don't worry I have time and I have content at the 7th point is you have content but I have
time forgive me I have time the second question is it has is content
you have at least 10 pages 20 pages because then it's ready and they made me
a web page you put me to some digital marketing links, even things and without content I want to
sell a lot and you who look for the people
you contribute with people for Google well I know that you are looking for where to hire a
lawyer in front of you maybe there are 25,000 bloggers who do tricks on how to
hire a lawyer that in Google it is well in front because they know that
your lawyers from Girona are better advice than you than you though be closer, be
careful with respect to the seven questions but you have content and if you
tell me if you have a question you have a very large catalog to see it is not the same as the one
that is right that has my three
veterinary products from the cat to the puppy and from the chimpanzee of the hamster, it's okay because if
you sell 10,000 products, such as Amazon, it cannot be Carrefour, or it
can be Walmart, or it can be more , such as whoever
cares, that's where the issue is authority is very different and there are real colleagues there
I know who are programming freaks and who program like crazy and do a
good deed and eat spectacularly you have to cut an seo specialist in
large websites because they are going to do a job of digital marketing oriented to
the mega products but if it is not the case of the notorious digital experience that your
articles describing them helps you to manipulate it burst updating them
continuously because it is no longer about publishing one article per week
but for example now assistants published three a week now public
a powerful one per month but it updates the past ones
and that helps me to continue generating traffic with the old ones and those that
Google likes the most and those that they don't like because maybe they are
bad people like them there is a lot of
competition I leave them die or reused them from time to time this is different the world
changes completely if you don't want to generate content because
your video ingest says escr Go to articles
if you want to take photos and it is to do nothing do not apply
for me AdWords and Adsense pay
and your money goes to those campaigns for life and if you do not want to pay and want to
generate content then work on generating content some articles some
videos that no longer it's okay when we generate a video when a video has authority it's
no longer okay when you make a video if the discount when it's a video for
YouTube won't start saying hello my name is pedro I'm an engineer and spend twenty
seconds presenting because people have already passed you by
now a video on YouTube if you want to know what is important when
making your cream of asparagus you are going to like this video and there to demand it is your
music folder in your 59 seconds you have to clearly capture the attention
so that people see your video the content in authority changes
completely it is not what was done 5 years ago you can see our buildings not
now it is you want it is to capture you want to make the best chocolate cake it is had to
taste you want to put order in your life that's fine you'll like to capture with that and then when you work in
authority and they generate content to work on when you don't work
against authority you usually implement your website in 13
months you can do a WordPress you can do it in WIX you can do it in php
in Django and whatever you want there is a discussion of tastes whatever you want and you have to
take into account that if it does not work at present there are two friends you will like it
no matter how much they sell the seo you will like it it will cost you that the traffic you are going to
generate therefore of payment for neither payments in advertising and web entrances if not the
organic traffic that you are going to that you are going to organize the bases of specials to
be 10% that is brand traffic when they search for your
brand they are going to find out now if you do serious authority work where you are going to
generate content they don't visit important things like that because here we have to
try to make our content at the end little by little beat Google to
walk to In the end, we will have to invest a little bit of publicity
because if we are not invisible, but we can speak with time, in the end,
Google succeeded me in authority and in those words that we are going to appear,
we end up appearing and we will generate, so we will work to generate
content and improve the sound.

we will not work on getting
the crazy that for him capable of some time but in general people make of his
content and from there what we will act to get the
clients and what is important that we try is important that we have I insist
here I have taught this is that there are three levels content management of we will
generate videos articles photos whatever we generate a step second
step our digital marketing that digital marketing say what they
say Marketing only generates opportunities. Marketing does not sell.
I am from the course in which he sells you again a course on train drivers and tomorrow
is the multimillionaire the digital margin marketing does not sell marketing
generates opportunities who sells is the salesperson because an unassisted or
assisted sale 20 assisted as in the case of if there is to sell a missile and I tell you that to
work in software companies like Infor, Baan, Microsoft when
people grow up you do not go to a missile manufacturer and tell them not to put
your e-commerce platform send your email and you are going to sell missiles alone or do
you sell trucks are they the new gentlemen a truck is sold online they
can see you it is that to have authority but a truck is sold one by one you need
a commercial but mind is not said coach and many times it requires having a
free first session a first contact or something that they know about you a
video that they know about assisted sales then after
digital marketing you can do as I said well in social media ads or create
an authority in Goo gle paying for advertising we go to the
sales cycle that has been explained paco when they have captured an email from the user
a sales cycle has passed and it helps others sales cycle a total cycle
is not captured that the interested party was used in the end he is hooked on I buy from you and in the
end it's the one that recommends you digital marketing helps you win
opportunities, but then you have to do a sales cycle hey, it's ideal to
have everything integrated I don't know but month after year because I've had clients who
have carried out a very good digital marketing campaign but later on their
internet portal on the e-commerce platform the payment gateway failed,
that duck part has the sales operations so of course maybe you your
investment in drive has been fantastic has It has been wonderful, but your
town works against commerce, my friend, it has been careful with this.

I want to
be clear about it. One thing is that we know how to position ourselves with authority with
advertising with social networks or with jazz or the other p But we have to send, there
are already my friends, that is for another course because today's today's that in these
four areas here today's how Tinku did the title was how to promote
and position yourself on the internet in 2020 and I really friends I hope you liked it,
there you have a little bit of my resume I am an engineer I have a master's degree corps de
prey my blog has received four thousand visits in the past
I love the internet we are going to maintain it myself and also happiness motivation conferences a
lot of things a lot of people know for coaching issues for books
and such but the mental internet is also in my blood I hope you have
liked what we have been able to share I have used authorized
projects projects if you need help you need anything send the wasabi we can
think about talking and if this is a totally different market
format your head to what is explained and I hope you liked it
I thank AECOP here, I have seen more than 150 people connected in time
real for me it is quite an achievement I thank you very much for
inviting me to your house and now if there is no more problem I have all the time in
the world so that you can answer all the questions you want I am going to
try it is shareable screen to see the chat
because I want to see what is being prepared to see if I can do it and talk about digital marketing on the Internet.
I'll take it from you okay perfect I don't have the slightest
okay perfect perfect but I have pointed out well
what first thank you very much because it has been a super interesting talk I think
you have gone through the most important in terms of
digital marketing and super interesting I had to some
questions that you have noticed during your talk I am left with some that have
been I do not know if maybe it is too specific okay to-to you are telling us
there have been several people when you have talked about the petadata that you
ask all the metadata that you have We talked about Google, well,
positioning where you want to appear if the search engine in images that wants this
metadata is not visible and you can clarify them a bit, it's okay,
you have to look for a Google data structure structure and there you will get
something because I have seen the question if you are looking if you are looking for structure this
structure is Google here I am going to share a moment here my
desktop so I can here there is a tool whoever wants to navigate through
e As soon as you enter doctorate data here in Google extract
from the cover testing tour you search in Google starter testing tour stage and here when
you put a website whatever you want, it's okay Google will come to you first and
tell you if it has structured data this is salt a little of the scope but
as you can see here on my website you see a lot of things it is worth if we put here
for example one of my articles that is to live for example this is a source
of life and as of my articles so that you can see a little bit a concrete example of
my feeling what is here and he passed it on to the director of Google I can
ask him what I have here in other shuttered and Google is going to answer me
I insist it is a specific plugin that inserting that structure is investigating
I have to start to commit but there are data structures of recipes of
people of events is the last base not many details of the kit of the
virus events of articles for it I have of the article and I am for
Google that that is an article or and the Google system how is the photo how
is all this information if I know nothing fantastic salads well well as
everything will depend if your neighbor has it but if he doesn't have it then he will
put it in front of your neighbor that is it is like that I am constant it is an example if
you are looking to earn a living well if you go for example you do this because we have enough
posts what you see here these are for not knowing precisely the topic of the
moment the demo does not come out because this is the dream on which pedro I hate you and I
'm going to this it comes out now well you see here these
are meta-structured data I insist here a website has been left
you have here the website the starter 6 Google this is what it is about and you can consult it in
the presentation that is your Diego the link that they have asked the link
that LinkedIn belongs to Microsoft, don't forget it's executive executive network and it's the
approach you're going to do for Facebook but more professional it's fantastic but
remember that it's advertising that on Facebook, like LinkedIn or Twitter,
forces you to to be posting daily to be an
influence on LinkedIn and it costs a lot and forces you to be on LinkedIn, for example
there is something we know about that is called exist or they have social
The Social Selling Index (SSI) you can try it and here it is going to give what
is our ratio your ratio of presence for LinkedIn in terms of what
you are important is on LinkedIn with which you have to have many
contacts you have to be posting like crazy in many groups you have
this weight if you want to be an influence LinkedIn but as
advertising is the same as Facebook Google apps for my advertising
micro-segmentation [Music]
if your client is an executive LinkedIn perfect if your client, although it depends on
people who look at us LinkedIn if your client is, as I said, a veterinarian, you have
to go to Facebook because Well, you have to learn to segment a little and it's a
world like everything else, plus updated questions, articles and presentations, it's
okay if you updated on any publication, I can do order to go to
a publication I'm going to be with sun ok I'm going to be this
article here I'm going to do with sun that if you don't have it is with only you can install since
it is essential and it is free also I'm going to be sunny and I go here
to the report and the specific product I can well see the evolution of my entire
website period ask today specifically the page the river wants specifically the on
my website this specific page that is the and the last months and he tells me for
that page for that page what words are we using when the people with which to look at
those tests is the word reflection expression of life well I
see people like it a lot I go and put it for example now I have done the
another day a coronavirus page is fine
and you can consult here you can consult here if you enter my blog you will like it for
sure it is a very nice page I would not know how to show a real example so you
can see it enter here and I see an article from my blog ok here you see
echo elections nomics ok if you look here you will see that an article has been made here
here because I like to write enough said this well well this article
has been put together well how is this article I had time but
stellar with fixed habits it was published a few days ago and he told me that has
seen in him then it's not what I want it's
what he wants to see it's not that I want everything to be
found it's very complicated but notice that if you
search Google for lessons with friends I'm doing this in
real time and you look for images this year in real time I don't know if it's going to
come out you look for images if I look for my name day by day we have moved
this changes in real time a lot global this is much more real once 66 luck but with the example
well I've lost here ok I've lost here but people and let's go back to
assess if we use assess notice that in assessing
the word to assess to assess that generic people notice that it came out
I have authority with that word and it seems silly to you I have I go between 300 and
500 kits a day when they look for images authority consists of
texts images videos Google Maps everything that is important to me and when you
gain authority in Google you have to win everywhere
it is not me some fantastic titles neighborhoods then it is It is important to
update your articles with what Google thinks is important and playing
with it for a few months until you get to the important thing.

I have a degree. We
moved to Uruguay. I lived in Uruguay for a few years. I have improved in Uruguay.
for me Uruguay is my home I live quite a lot of time
of the year and here you see here it appears here it is worth living or working in
Uruguay because this asset that is here was made a few years ago okay and I
update it every month or every two months at 25 minutes This article is worth 10 minutes
because I change the population or I change selections I change something this
article takes me to 300 visits a day to my website
so something is not good is all the traffic that enhance a website so the
important thing is to detect that Google on your website and about that write more and
enhance it is worth
the good thing is that remember that authority is not only not only
included remember that we are on YouTube also encourages ghetto and seeks to live
Uruguay well notice that this video is mine it was
made five years ago it is 5 years old
you see this is a clip 20 this of this lady here so nice that it
comes out and she is going to give her something it is a clickbait she uses the technique very well of
clickbait or to be careful with that because then maybe this video is a bit
pretentious and maybe this doesn't interest you but notice that this video of mine
is from 5 years ago because Google keeps putting me because the message is good it's
well made up and there are a series of well-used techniques so that Google
gives importance to that, you ask an immense advance from Medellín Colombia
from the creator Israel that is a question that does not skip many things,
well, precisely If there was any question related to this
update, now I commented that I
was updating that update of the poles and you already wash it a little to solve the current ones
some date some relevant content you do not put any more paragraph in the background
true to the follow-up update the information let's see we have to detect that
there is news that can be simply we have done the book signing at the
house of the book of the day such as it is news from your blog maybe that I do, well
in a blog of eight hundred news if you want I can show you that in the
blog I have 800 news on the desktop now they are going to be my desktop
on the desktop now yes no I my desktop myself I have eight hundred
news that I manage quite well at the level of authority
and in some way I was in charge of updating day by day and 8 very excessive follow-up
to Google of what it posts day by day and I see it exported day by
day for each month for each day I see what goes to what it likes I'm
buying it day by day and I'm seeing although I'm uploading what below well look I'm
uploading in this there are topics that are seasonal because summer is
summer and winter is winter because there are queries that depend a lot on
adaptation which pages are most viewed From all that I analyze
everything because it is what I do with my authority clients I
update it and I tell my clients the same my blog that I use as a reference
which one is using Google more frames more clicks in which one more growth in
when that is click that I am living things post well I am seeing well I have
decided I am feeding them more I am updating them or if they do not have a well they no longer
have visions and they are old well maybe I am going and what a post from
five years ago does is that it has lost quality because I repost it and I take it back
to post it again, that is, I don't write so much anymore,
it's fine, because we are closing, there is one last question that I had, what do you
think of the fact of Alexa and all do this thing about him listening to us on the phone and
then advertising us I don't know if the topic of Alexa and all this already
focused there you don't want to comment because there have been several questions well I'm going
to personal to me the fundamental search engine I'm going to give
an example of what is important it is important to be up to date
if you realize that 23 years ago we started with voice searches
so it was very important that when you said I want to study coaching okay well
then 23 years ago I have commented that the clients we have
people with big enough that like Google
Google the cid and a milk what you want the word detected well because it grabbed
and then it was good to tag the article with 28 variations of rage
coaching for coaching 55 chi and put many tags in the article I
remember why he did that that Google, as it did not know very well how to interpret the voice,
because it put chachita, it seemed like that and I removed the stain from your article, val, and that
a few years ago when I did not know much more bu eno when you see what to do
because it was not dedicated to putting the label crazy forum with deviations from the
words that we put in voice today since last year Google understands and
Amazon also understands the profession the semantic field is an example of
texts and corrects texts and knows and that someone puts you
when you say that it is coaching and from put you meant coaching
for which now the voice search is essential it
is important to use the being with sun to see what people are looking for and
I work on that when If there is an article, I go to Google and see what phrase it
says and what it starts with until they arrive, they use that article when
they give me ready-made phrases, I put them in the text according
to discretion, it is not about suddenly putting a 28-word paragraph,
let's do it lives there no no because you are going to be seen as in Argentina they are very
trucho or pirate, but it is about putting those little ones to
open yourself loose in the texts so that it is called ok rating that you like to
Google and Google detects that every time so that helps you a lot and it is
surprising the effects that we can follow but hey well nothing if you think so let's
go we're closing again thank you for this
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