[Music] video number 14 tips tricks and
techniques for effective vertical videos savvy brands pursue modern tactics to keep
up with the constantly changing ways that consumers interact with social media they know
it's an essential part of staying in the game when it comes to video marketing and how
to incorporate a video marketing strategy at your company vertical video is that essential
modern tactic here are a few tips and tricks one create a fast-paced environment
this is not a lean back experience people have been conditioned to watch vertical
video in short bursts of 10 seconds or less to tap past anything that doesn't
immediately grab their attention this learned behavior isn't going away which is
why you need to make sure your vertical videos are fast paced and created for the person on the
go rather than lean back on the couch experience two the first three seconds are very important
you have top three seconds really like 1.5 to grab a viewer's attention to stick
around otherwise they can swipe over to an unlimited number of other options for
content 3.
Animated graphics cut scenes mixing elements or where it's at real is a place
for premium vertical content so expect that you will need to do some editing before you
upload final cut pro adobe premiere and even mobile apps like perfect video make editing and
exporting in a vertical format easier than ever 4. access access is something that people
expect when they watch content vertically mobile phones have allowed anyone anywhere to be the videographer leading to a new level of
access for content that was previously unavailable five mobile and vertical video is still
the land of celebrities and influencers the best performing content on vertical is
still dominated by celebrities and influencers the name and face recognition you get from
partnering with existing content creators will save you thousands of dollars in paid ad promotion
and can often give you an automatic head start for any vertical content series six produce for
the platform do not repackage horizontal video for a vertical video platform when you film for
vertical you film differently you have to follow the point of interest and keep them centered
in the shot and you have to think about what is going on in the top and lower third portion of
the screen because you don't want to waste space you don't need professional equipment or
experience to create vertical videos that effectively build relationships with customers
on social media you don't even need a big budget to get started just an understanding of
best practices and a willingness to test ideas respond to audience feedback thank you for
watching [Music] see you in the next video lesson
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