[Music] video number 10 high engagement through
vertical videos it used to be that posting vertical video online was seen as shameful
and unprofessional the sign of a true amateur today it's how the majority of content on many
social media channels is not only consumed but also produced this of course means it's in
your best interest to make vertical video a part of your workflow in all steps of your creation
process aspect ratios vertical video refers to anything taller than a one to one aspect ratio
for five two three and fully vertical one one also known as nine sixteen are all taller than
they are wide which works better for social media or for being viewed vertically on mobile devices
and tablets cropping horizontal footage can result in very pixelated and low quality footage rule of
thirds the rule of thirds is a photography rule that says not to place the main subject directly
in the center of the frame instead you can create more dynamic and interesting compositions if you
draw imaginary horizontal and vertical lines to divide your frame into thirds and place your
subject either on the lines or where the lines meet up split the screen since your vertical frame
is so tall you can try using it to creatively stack multiple horizontal clips on top of each
other these clips can be related in content and look or they can actually be positioned to
appear like there's a seamless blend between them pace of side to side movement shaky camera
movements are almost always unwanted and distracting to people to watching a video since
vertical video has so little screen real estate on the sides it's especially important that
you try to avoid moving the camera from side to side too fast vary your angle and shot types
filming vertically doesn't mean that everything needs to be shot at arm's length and eye level do
your best to mix up your shot length and camera angles to make your videos more interesting and
work within the frame to create something unique get close to your subject one of the biggest
positives to shooting with a vertical frame is you can get closer to vertical friendly subjects
creating a more intimate immersive experience it gives video some headroom fill the vertical
space there are creative ways to fill the vertical space when the subject isn't quite a personal
up close shot you can raise the camera up high and tilt it down or you can get a bird's eye view
from above your subject the ability to frame your subject from below creating a more imposing or
powerful shot conclusion figuring out how best to frame your subject choosing subjects that work
best vertically and actually knowing which aspect ratios are considered vertical are just a few of
the things to understand as you start your process thank you for watching [Music]
see you in the next video lesson
380+ ‘How To’ Internet Marketing Tutorials