When you are signing up for a YouTube account to market your business, services, or products, one of the most important things you can do is to choose the right niche. Why? Because it can help you with marketing purposes even within YouTube.
You might be thinking that you don’t want to limit yourself by just choosing one type of niche. However, think of it as being a small fish in a big pond if you just go with the “Standard” account. By narrowing down your niche, you have a better chance of standing out from the crowd. It also helps people find you. Once they have found you, you will get more clicks on your videos and then hopefully, more clicks to your external website.
Of course, you can always just go with a standard account. However, if you are marketing something specific then it makes sense to go the extra mile and choose one of the other options. Let’s take a look at them…
1. A Guru Account. If you are an expert in your field and your videos are going to show that then you should sign up for a Guru account. With a Guru account, you can have links to your other websites from your profile page, as well as a logo.
2. A Director Account. Are you an inspiring Spielberg? If so, then you should consider a Director account which is a good option if you are uploading your videos that you have made yourself to showcase your creativity.
3. A Comedian Account. Many comedians sign up for YouTube accounts to get exposure. You can also promote your stand-up act, public access television show, or even CDs. In addition, with this kind of account, you can also list upcoming shows as well.
4. A Musician Account. Aspiring musicians should choose this option. With a musician’s account, you can promote your music with YouTube. You will be able to choose your music genre, make a logo, show your tour dates, and even give people links in which they can purchase your CDs.
If you decide later that you want to pick a niche and not just stick with “Standard” YouTube marketing account then you can do that, too. Just go to your channel information page and change your account type.