Rapt Media, a leader in interactive video technology,
was dealing with a common challenge most sales teams face — finding and pursuing high-quality
leads. Without a steady stream of leads filling their sales pipeline, customer acquisition
and revenue goals would be tough to meet. Their mission for Room 214: generate high quality leads and help sales run like a well-oiled
machine. To start, we began with a proprietary research process that combines a range of empirical
data with social listening. This revealed insights about customers, competitors, brand
positioning, and opportunities in the market as a whole. Next, we used those insights to create personas,
which help guide us in using the kind of information that would be valuable to potential buyers.
We then developed a multi-channel, lead-generation program. One of the key tactics was leveraging a
valuable Forrester report about Interactive Video, which offered excellent content in
exchange for information that filled the sales funnel.
Targeted messaging within ads, custom landing
pages, and follow-up emails were tracked in a marketing* What the star implies: Links marked with a * mean that we will receive a commission if a booking or a specific action is made via the linked provider. There will be no additional costs for you. Also, we won't receive any money just by setting links. automation system so the campaign
could be quickly optimized as it ran. It's no wonder Rapt Media saw an increase in annual qualified leads by over 400%, saw
the pipeline significantly impact sales, and made the commitment to renewing business for
another year with Room 214. Are you ready to work with a team that can take your marketing* What the star implies: Links marked with a * mean that we will receive a commission if a booking or a specific action is made via the linked provider. There will be no additional costs for you. Also, we won't receive any money just by setting links. to the next level? Contact
Room 214 today..