Welcome to the first lesson in the Facebook Marketing Tips Crash Course. Over the next few days, you will receive several lessons that will help you learn how you can build your business and increase your profits using Facebook.
In this first lesson, we are going to talk a little bit about the benefits of using Facebook marketing for your business.
Facebook marketing is unlike any other form of advertising, especially for those who are new to it. What this means to most business owners is that almost everything they’ve learned about marketing doesn’t apply to a Facebook campaign.
Many business owners make the move to Facebook with high hopes of making their business a household name but then end up lost, confused and disappointed when they don’t start seeing results right away.
One of the first mistakes many business owners make is confusing their personal account with setting up a business page. They are two completely different things and should be treated as such. However, you do need a personal profile before you can set up a business page. To set up a business page you must first login and then go to https://www.facebook.com/pages/create. From there you can choose the type of page to suit your business needs.
If you need help getting started, I suggest checking out their help files:
When it comes to marketing your wares on this massive network, it’s important to remember that Facebook is social by nature and as such quality is always more important than quantity when using it to get more attention for your business.
Your audience will be more satisfied with fewer posts if they are receiving useful information. Posting all day every day is useless if the information you are posting isn’t relevant to your readers. In fact, posting too much can actually hurt your business more than help it because your followers will get annoyed and stop paying attention, hide you, unfollow you or worse report you as a spammer!
The best approach is to make regular posts several time a week on your Facebook page. Setting up a page, putting in multiple posts on the first day, and then ignoring it for several months won’t do anything to improve your business. So make sure you set up a schedule for posting that serves the purpose of your business and stick to it. This will help ensure your followers stick around.
When you are first getting started, it’s a good idea to brainstorm a list of good reasons why people should become a fan of your business. When you can answer the “why”, you will be better prepared to deliver content that will keep your followers coming back for more. It will also help them become more engaged with you and your brand, which is what social marketing, is all about.
On Facebook, public perception is everything. Hence, the cover image you choose for your Facebook page is very important because it’s the first thing people will notice after they find you. If it doesn’t capture their attention they may not even bother reading your posts or following your page.
While it may not seem like a big deal, it can have a big impact on your success, so make sure you use a picture that looks good and conveys what your business is all about. Don’t use grainy, stretched out or irrelevant images (we’ve all seen them) and they don’t look good. If that’s all you have it’s almost better not to use anything because they can have a negative impact on your campaign.
If you don’t have a good image or you’re unfamiliar with graphic editing software you may want to consider hiring someone to design your cover image. Often you can find a good designer who will do the job for a few dollars especially on sites like Fiverr, eLance or Freelancer.com.
The most important thing to remember when it comes marketing on Facebook is to be social. That’s what people expect and if they have taken the time to find you on the network then it’s your job and opportunity to connect with them, so don’t blow it by making the mistake of thinking that traditional marketing rules apply.
We have a lot to go over in the next few days if you want to learn how to Facebook marketing for your business, so make sure you look for your next lesson soon. We will be talking about how to make the most out of your social marketing campaign on Facebook.