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– Alright, so this question
I'm gonna ask for you guys is what is the bare-bones
effective strategy in digital marketing. I want you to first comment below. What is the one tactic or strategy that you are using in
your business right now that you find the most
success with or result, or any questions or insights that you have based on this question
before you watch this video. So I want you to comment
below, let me know. (slow hip-hop music) What are the bare-bone basics of an effective digital
marketing strategy? So the bare-bone basics of an effective digital marketing strategy
goes on three-folds. This is the same three principles I'm about to share with you. Well, first of all, I
want you to comment below. Let me know what do you
think in your mind today is the bare-bone basics of a
digital marketing strategy? Do you think it's Facebook Ads? Do you think it's sales funnels? Do you think it's digital advertising? Do you think it's some social platform? What is the trend that you think is it? And I want you guys to comment below and let me know, or
what's working for you, any questions that you have
as you're watching this video.

Now, let's go into it. So, the bare-bone basics of an effective digital marketing strategy
ties into three core things. I share this with companies that are doing and just starting out, let's
say, doing zero revenue or they're startup, to even business that are doing a hundred million dollars. These are the only three principles of a bare-bone digital marketing strategy. The only way to grow a
business is you need traffic. You need actual people to
notice about your business, pay attention to your
business and follow you to be able to grow your business. The second thing is, once
you have their attention, their focus, and their business,
and they're visiting you, then you'll be able to
convert that into leads. Now, leads is basically
a fancy way of saying you need to have that
communication channel established with that specific audience,
so whoever you're selling to, the fitness space, the mom
space, the business community, you wanna establish communication
distribution channels to be able to effectively
influence them, you know, send them value, add value,
build that relationship.

And that's what you do through e-mails, you do through messenger marketing, and you probably heard of right now when you go on chat bots, or you go on LinkedIn messaging
campaigns or you do Facebook messaging campaigns, or on any platform. The social platforms are
powerful because they give you a way to distribute your message
with your target audience. That's the most important
thing is the second point. The third point is
revenue, alright, sales. How do you convert your
traffic, your leads into actual revenue, profits, and cash flow in your business? You want to be able to turn that into three types of revenue: new revenue, new customers
in your business. Ascension revenue: customers
are existing with you, and they upgrade or buy more
of your products or services or complementary things that
fit within your business, product line extension or
service line extension.

And the third thing is
the reoccurring revenue. You want people that
are buying your product not just the first time, but you want them to buy with you over and over again. So those are the three
things you wanna focus on is how to generate more traffic, get people to go into your business, they pay attention to you, ABC Company, they pay attention to your brand, they consume your content,
they join your email list. They join your Messenger,
they join your LinkedIn, or if you're B2B, they
join your Facebook group, and they're saying, hey, I want to start that communication process with you.

I want to learn more about your business, and how you can solve my problems, and provide me with the result I want, and then I'm willing to actually take my hard-earned money out and then spend it with your business and
actually pay $20, $50, $100, $1000, $2000, whatever amount
your product or service costs. And then they're willing to
pay that into your business. I think the biggest principle
that you can get from this, is that when you actually
put a disproportionate amount of value with your target
audience, and you build that up, then you're gonna be able to
actually put more in the bank for them to invest it with you. So think about this:
every time you give them a piece of content, you add value to them. The most effective strategy is this: you actually deposit money in
what I call the value account. Now, the value account,
when you send them a video, when you send them a piece of content, when they read your guide,
when they attend your webinar, when they learn about your
branding and all this stuff, you're depositing value
in your target audience's bank account, and then when
it comes time to transact, let's say, or start that
buying relationship, and they're willing to
spend money with you, they're much more likely
to spend money with you with you added so much more value to them.

That's why content is
such a very important play for every business, you wanna figure out what is the best way, what is the value? I'll give you an important question. What is the value that
makes the difference to your target audience? It's a very important question. What is the value that makes a difference to your target audience? Deliver that to them, and
as you deliver it to them, keep delivering, keep
delivering, and over time, they're gonna reciprocate that, and they're gonna buy from you, because 80% percent, 60 to 80% let's say, of your target audience
are not gonna buy from you the first time they see your message. You need that frequency,
the multiple touchpoints between one, two, three, four, five, eight to ten touchpoints that
are value-oriented touchpoints to make a difference. I think that's a fundamental principle. It doesn't matter what business you're in: B2C, B2B, multiple, audiences, product or services, doesn't matter.

It's all about how much value you add to your target audience, how you increase the
traffic, leads, and sales, and over time, the
majority of that market, a hundred thousand people
are finding about you, millions of people are
finding out about you. How do you maximize on every single person instead of just the 5
to 10%, I'd say the 5%, that are looking for your
product or services right now that wanna buy from you. Focus on the long-term strategy, and that's the most important thing.

So thanks for watching this video. I want you to comment below if you got insights from this thing. What questions do you have? What is one thing that you
learned from this video? How do you plan to add value
to your target audience? What piece of content
do you want to create? Anything. You comment below, I just
wanna hear from you guys. The second thing, I want
you to like this video. Third thing is I want
you guys to subscribe, and hit that bell icon,
because when you guys do that, you get notifications on
future videos just like this, and also digital secrets and any videos that are being released to you guys. So, thanks for watching this, as usual, I appreciate you guys' time and attention, and I will see you guys in the next video.

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